Agency execs share tips for finding the right mentor

Arts & Letters, ESPN design a giant championship ring | W+K, FanDuel give Gronkowski a second Super Bowl kick | McCann crafts many hands for New York Lottery Created for {EMAIL} | [Web Version]( January 10, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Arts & Letters, ESPN design a giant championship ring]( [Arts & Letters, ESPN design a giant championship ring]( University of Michigan’s Blake Corum shows the “Big Ring” created by Arts & Letters and ESPN for the 2024 College Football Playoff national champions. (Arts & Letters Creative/Instagram) Arts & Letters and ESPN crafted a giant championship ring, measuring more than 12 inches in diameter, which was given to Michigan after they won the 2024 College Football Playoff Championship game, generating a buzz on social media. The ring features the ESPN and CFP logos, along with ESPN's "The Greatest Story Ever Played" college football campaign title. Full Story: [Ad Age (tiered subscription model)]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [W+K, FanDuel give Gronkowski a second Super Bowl kick]( [W+K, FanDuel give Gronkowski a second Super Bowl kick]( (FanDuel/YouTube) Wieden+Kennedy is bringing Rob Gronkowski back to the Super Bowl for FanDuel with a "Kick of Destiny 2" campaign, giving the retired NFL star the chance to redeem himself from last year by kicking a field goal live on CBS before the game starts, with the brand's second-quarter spot to be chosen based on the outcome. A series of TV and digital ads will tease the live kick ahead of the Super Bowl, starring Gronkowski alongside John Cena and Carl Weathers. Full Story: [Ad Age (tiered subscription model)]( (1/9), [Adweek]( (1/9), [Muse by Clio]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [McCann crafts many hands for New York Lottery]( [McCann crafts many hands for New York Lottery]( (New York Lottery/YouTube) McCann New York created a "More Winnings Could be in Your Hands" campaign for the New York Lottery, which features a humorous 30-second spot where a man makes a Dr. Octopus-like contraption to give himself more hands to scratch lottery tickets. "In our latest ad, our hero goes wild building a contraption with whatever he could find at home -- robotic arms, wooden ones and a tiny hand with a personality as big as your winnings," says McCann New York's Shayne Millington. Full Story: [Adweek]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs share tips for finding the right mentor]( Agency executives offer advice on how to find the right mentor, from identifying what you want to gain from the relationship to networking and ensuring your mentor also experiences benefits. "How do you help them mentor you? What do you bring to the table so that it's not just a take or transactional relationship?" says Wieden+Kennedy's Charity Pourhabib. Full Story: [Ad Age (tiered subscription model)]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Why personality hires are a boon for agencies]( Tori Young, associate creative director at Arnold Worldwide, delves into a TikTok trend -- the "personality hire" -- and explains why it's a good thing both for agency culture and the individual. "Being well-liked and being good at your job is the secret combination," Young writes. Full Story: [The Drum (free registration)]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Work & Co. acquired by Accenture Song]( Accenture Song is purchasing design and technology agency Work & Co. in which terms were not disclosed. "I have admired Work & Co's client work, distinct model, and strong leadership for years," said Accenture Song CEO David Droga, adding, "[W]e will continue to bring more and more tech expertise and creative excellence into our Song family." Full Story: [MediaPost Communications (free registration)]( (1/9), [The Wall Street Journal]( (1/9), [Ad Age (tiered subscription model)]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Fred & Farid opens global Aimagination production studio]( Ad Age (tiered subscription model) (1/9) [] - [Joanna O'Connell named OMG's first chief intelligence officer]( MediaPost Communications (free registration) (1/9) [] Media & Technology Trends [] [Yahoo enables A/B testing of cookie, cookieless campaigns]( Brands using Yahoo Identity Solutions can now conduct A/B tests comparing outcomes of control and test campaigns that employ third-party cookies and identifiers against those without. Yahoo also plans to let ad partners test Google Privacy Sandbox APIs later this quarter, says Yahoo Advertising's Adam Roodman. Full Story: [Adweek]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's among groups opposing New Jersey privacy bill]( A privacy bill has been passed by New Jersey legislators, yet to be signed by Governor Phil Murphy, which stipulates companies must give residents an opt-out choice for targeted advertising and get them to opt in before obtaining "sensitive" information, such as location, sexual orientation or race. "An overly hasty legislative process without time to seek input from affected stakeholders on the new amendments is likely to result in avoidable inconsistencies and unnecessary regulatory ambiguity," said a joint letter to lawmakers from ad groups including the 4A's. 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