4A's Kaplowitz talks AI at CES 2024

McKinney shows the possibilities at Choice Hotels | RPA, Honda are "Chasing Greatness" | Dentsu Creative, Totino get silly with Pete Davidson Created for {EMAIL} | [Web Version]( January 9, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [McKinney shows the possibilities at Choice Hotels]( [McKinney shows the possibilities at Choice Hotels]( (Choice Hotels/YouTube) McKinney enlisted actor Keegan-Michael Key to star in "A Stay For Any You" campaign for Choice Hotels, anchored by a 30-second spot showing how travelers can choose different hotel brands to suit their moods, from being a "Free-Hot Breakfast Hero" at Comfort Inn & Suites to the "Business Big Leaguer" at a Radisson. The push is running across linear and streaming TV, digital, radio and social media. Full Story: [Adweek]( (1/8) [LinkedIn]( [X]( [Facebook]( [Email]( TikTok Trends in the Beauty Industry Selling beauty products online? Over 80% of TikTok's beauty sales are generated from live commerce, not prerecorded videos. Download the Similarweb & Statista report and discover TikTok Shop consumer insights to master this hot growth opportunity! [Download the report](. ADVERTISEMENT: [] Creative [] [RPA, Honda are "Chasing Greatness"]( [RPA, Honda are "Chasing Greatness"]( (Honda/YouTube) RPA created a "Chasing Greatness" spot for Honda, which unveils a new "Triumph" track from Bishop Briggs and showcases the off-road capabilities of the automaker's TrailSport vehicles. The push includes three 15-second social spots powered by AI and is running across YouTube plus streaming, linear and cable TV. Full Story: [MediaPost Communications (free registration)]( (1/8), [The Drum (free registration)]( (1/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Dentsu Creative, Totino get silly with Pete Davidson]( [Dentsu Creative, Totino get silly with Pete Davidson]( (Totino's Pizza Rolls/YouTube) Dentsu Creative tapped Pete Davidson to star in humorous, football-themed spots for Totino's Pizza Rolls, one of which shows the star spying on a neighbor on game day, amused by his mishandling of a large pizza order that ends with him getting a pie in the face. The push includes a [30-second Spanish-language ad](, without Davidson, which will air during Univision's live Spanish coverage of the Super Bowl. Full Story: [MediaPost Communications (free registration)]( (1/8), [Marketing Dive]( (1/8), [Muse by Clio]( (1/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4A's Kaplowitz talks AI at CES 2024]( Marla Kaplowitz, president and CEO of the 4A's, talks about what marketers can expect from AI at CES 2024, the importance of delving into privacy issues and how to navigate an explosion of tools such as chatbots. "The key for brands is making sure they understand what the customer experience is like," Kaplowitz says. Full Story: [Ad Age (tiered subscription model)]( (1/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Code and Theory's Dan Gardner talks favorite work]( Dan Gardner, co-founder of Code and Theory, talks about creative inspirations and favorite work. Gardner explains why he's proud of the rebrand for the NFL's Washington Commanders and why one of his favorite creative projects was introducing Style Wars online. Full Story: [Muse by Clio]( (1/9) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Ad employment sets new record, agencies lose jobs]( Public relations, advertising and related sectors employed 1,900 more people in December than in November and 11,300 more than they did in December 2022, the US Bureau of Labor Statistics reports, for a record high of 504,600. The total number of ad agency jobs was 236,500, down 1,700 from the record-breaking total in October. Full Story: [Ad Age (tiered subscription model)]( (1/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report highlights top media investments, capabilities]( Nearly 7 in 10 marketers will increase spending in social media and 65% are earmarking more towards digital display and video, per research by Mediaocean and TechValidate, with performance-driven media, measurement and attribution and brand advertising being the three most critical media capabilities. Marketers' top trends they're watching are generative AI, connected television and streaming, TikTok and social video. 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