Agency leaders talk trends at CES 2024

You can at least do this, say Chemistry, Beyond Meat | Ogilvy calms a "Drama Queen" with Verizon Home Internet | Tombras, Sweethearts offer "Situationship Boxes" Created for {EMAIL} | [Web Version]( January 8, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [You can at least do this, say Chemistry, Beyond Meat]( [You can at least do this, say Chemistry, Beyond Meat]( (Beyond Meat/YouTube) Chemistry created an "It's Literally the Least You Can Do" campaign for Beyond Meat that stars Rizwan Manji from "Schitt's Creek." A humorous 30-second spot shows Manji rejecting New Year resolutions to get fit, opting instead for the easier option of embracing a healthier plant-based diet with the brand. Full Story: [The Drum (free registration)]( (1/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Ogilvy calms a "Drama Queen" with Verizon Home Internet]( [Ogilvy calms a "Drama Queen" with Verizon Home Internet]( (Verizon/YouTube) Ogilvy's "Drama Queen" spot for Verizon features a party guest calming down her overly dramatic host, who laments her current Wi-Fi troubles, by telling her to save money with Verizon Home Internet. The spot is running across online video, Spotify, local radio and social, including 10-second versions on Snapchat and Meta. Full Story: [MediaPost Communications (free registration)]( (1/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Tombras, Sweethearts offer "Situationship Boxes"]( [Tombras, Sweethearts offer "Situationship Boxes"]( (Sweethearts Candies/Instagram) Tombras' Valentine's Day campaign for Sweethearts Candies features limited-edition "Situationship Boxes" containing the brand's imperfectly printed candies to reflect the "blurry feelings" sometimes felt by modern daters, says Tombras N.Y.'s Avinash Baliga. A 40-second spot shows the rejected candies being saved, "perfect for your undefined relationships," a voice-over says. Full Story: [Muse by Clio]( (1/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Boomerang FT's Renee van den Oetelaar on favorite work]( Renee van den Oetelaar, director of Publicis Groupe's Boomerang FT, talks about creative inspirations and favorite work. She discusses being proud of the agency's TikTok campaign for the Amsterdam Dance Event festival and one of her favorite creative projects, "H&M for Amsterdam." Full Story: [Muse by Clio]( (1/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agency leaders talk trends at CES 2024]( Agency leaders talk trends at CES 2024 (CES/Facebook) Agency leaders share what they're looking forward to from CES 2024 starting this week, including discussions around generative AI, immersive tech, retail media, streaming TV and creative commerce. "I'm looking forward to discovering smart solutions that leverage AI in ways that tackle real world challenges," says McCann Worldgroup's Elav Horwitz, while MediaLink's Lena Petersen notes, "A year on from ChatGPT's release, marketers will also get serious about the risks -- addressing issues such as deepfakes, bias, copyright infringements and more." 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Full Story: [MediaPost Communications (free registration)]( (1/5), [Ad Age (tiered subscription model)]( (1/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report predicts $1B ad sales from agents using AI]( Ad agents incorporating AI will bring in $1 billion this year for Snap and Meta combined if Meta meets its July testing schedule, New Street Research predicts, and more than $7 billion in 2025. Google, OpenAI and Microsoft have all started developing similar agents, and some companies are creating their own. Full Story: [MediaPost Communications (free registration)]( (1/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration is now open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! 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