Agency leaders on 3 ways to improve client relationships

DDB, CarGurus show "Your Car, Your Way" | Arnold, Progressive pair LL Cool J with Dr. Rick | R/GA, TurboTax celebrate "risers" in Super Bowl lead-up Created for {EMAIL} | [Web Version]( January 4, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [DDB, CarGurus show "Your Car, Your Way"]( [DDB, CarGurus show "Your Car, Your Way"]( Extended version of "Your Car, Your Way," developed by DDB San Francisco (CarGurus/YouTube) DDB San Francisco's 45-second "Your Car, Your Way" spot for CarGurus shows a man's seamless experience with the brand inspiring him to envision other aspects of his life going his way, such as plastic toys dissolving underfoot, his cat turning out the lights and his little girl serving him a delicious plate of food. The push is running across TV, online and social, including influencer collaborations. Full Story: [Muse by Clio]( (1/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Arnold, Progressive pair LL Cool J with Dr. Rick]( [Arnold, Progressive pair LL Cool J with Dr. Rick]( (Progressive Insurance/YouTube) Arnold created a 45-second "Chance Encounter" spot for Progressive that features brand character Dr. Rick trying to turn a chance encounter with LL Cool J in a deli into a light bulb moment for his client. Unfortunately, the man can't play it cool around the star, instead showing more signs that he's turning into his parents. Full Story: [ShootOnline (free content)]( (1/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [R/GA, TurboTax celebrate "risers" in Super Bowl lead-up]( [R/GA, TurboTax celebrate "risers" in Super Bowl lead-up]( "Boater Home" spot, part of R/GA's “Make Your Moves Count” for TurboTax (Intuit TurboTax) R/GA is taking TurboTax to its 11th consecutive Super Bowl and a "Make Your Moves Count" push ahead of the big game focuses on the "risers" -- people making bold life moves and maximizing their money with the brand. The push, which includes two Spanish-language ads, is running across TV, audio, digital and social, including online partnerships with Roku, Twitch, TikTok and BuzzFeed. Full Story: [Adweek]( (1/3), [Ad Age (tiered subscription model)]( (1/3), [Marketing Dive]( (1/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders on 3 ways to improve client relationships]( Agency leaders talk about how relationships with clients could improve in 2024, including a more transparent pitching process, establishing firmer boundaries and substituting formality with honest conversations. "Why aren't agencies and clients having candid conversations about what's working and what's not?" asks 4A's President and CEO Marla Kaplowitz, adding, "It is a relationship, and when you have issues, you don't treat the other person badly." Full Story: [Campaign US (tiered subscription model)]( (1/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [4 ways to connect with Gen Alpha]( AJ Pulvirenti, senior strategist at Movers+Shakers, explains four ways to engage Generation Alpha: foster their digital creativity, give them real life experiences, appeal to their quirky humor and help them to be socially purposeful. "Gen Alphas have arrived with a unique blend of resilience and innovation," Pulvirenti writes, advising marketers to connect with them "from a place of pure joy, embracing their zest for life." Full Story: [Ad Age (tiered subscription model)]( (1/3) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Deutsch NY, Hill Holliday acquired from IPG by Attivo]( New Zealand-based Attivo Group purchased Hill Holliday and Deutsch New York from IPG for an undisclosed sum, the company's first US investment, and both agencies will keep their names and maintain an "affiliate" relationship with IPG. "Attivo's investment in Hill Holliday's future gives our agency and employees tools to innovate, unique flexibility in how we grow our business and strategic advantages for our clients," said Hill Holliday CEO Chris Wallrapp. Deutsch New York CEO Val DiFebo added, "We see this as the best of both worlds as we become part of a new startup, and still maintain our association with IPG." Full Story: [Ad Age (tiered subscription model)]( (1/3), [MediaPost Communications (free registration)]( (1/3), [Adweek]( (1/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] ["Violent gap" yawns between privacy standards, practice]( Consumers don't have the chance to consent before third parties get their data for 91% of digital publishers in the US with consent management platforms, Compliant research reveals. Compliant CEO Jamie Barnard describes a "violent gap between what the law requires, what consumers expect and what is happening in practice." Full Story: [MediaPost Communications (free registration)]( (1/3), [Ad Age (tiered subscription model)]( (1/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Incubator: Set up your growing agency for success]( Benefit from a uniquely curated experience that includes multidisciplinary mentorship and counsel from successful 4A's members, access to a community of agency entrepreneurs, full access to 4A's resources for a fraction of the member price and much more. We are invested in and committed to your success. Our new cohort starts January 2024. [Sign up now](! [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Learning Institute]( We've recently updated our [Learning Institute and Training (LIT)]( section to be easier and more efficient for you to access the resources and training you need. - Explore training by career path or interests. - Find upcoming programs at a glance. - Discover additional resources for each topic. - Take advantage of exclusive, members-only training. Don't miss out on the improved navigation and a seamless learning experience. Visit the [4A's Learning Institute](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] There's nothing better than getting a laugh. And there's nothing worse than trying to get a laugh and missing. [Tom Smothers](, comedian, actor, composer, musician 1937-2023 [LinkedIn]( [X]( [Facebook]( [Email]( SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036