72andSunny's Coey: How to interest uninterested Gen Z

David NY creates real estate listing for Clash of Clans | A 1939 marketing ploy launched Rudolph's origin story | Martin Agency bakes up a Super Bowl spot for Oreo Created for {EMAIL} | [Web Version]( December 22, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [David NY creates real estate listing for Clash of Clans]( [David NY creates real estate listing for Clash of Clans]( (Island Wide Realty/Instagram) David New York tapped Island Wide Realty owner Anthony Bernardo, better known as Tony B, who made his advertising debut earlier this year in a [spot by Ogilvy](, for a humorous campaign where he touts Town Hall 16 from Clash of Clans. An Instagram video shows Tony B taking viewers on a tour of the property, which also is listed on real estate sites and globally in real estate company windows. Full Story: [Ad Age (tiered subscription model)]( (12/21), [ShootOnline (free content)]( (12/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [A 1939 marketing ploy launched Rudolph's origin story]( [A 1939 marketing ploy launched Rudolph's origin story]( (Lmpc/Getty Images) Rudolph the Red-Nosed Reindeer was first introduced in a 32-page book that was used by Montgomery Ward as a giveaway and supported by promotional posters and ads designed to spur holiday retail traffic. "We believe that an exclusive story like this aggressively advertised in our newspaper ads and circulars…can bring every store an incalculable amount of publicity, and, far more important, a tremendous amount of Christmas traffic," said an announcement the retailer sent to all of its store managers in 1939. Full Story: [OpenCulture]( (12/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Martin Agency bakes up a Super Bowl spot for Oreo]( Martin Agency bakes up a Super Bowl spot for Oreo (Mondelez International/PRNewswire) The Martin Agency worked with director Dave Laden and production firms Hungry Man and PXP to create Oreo's first Super Bowl spot since 2013, a 30-second ad that will air during the game's second quarter. The spot is "kicking off a momentous 2024 for milk's favorite cookie," says Michelle Deignan, vice president of marketing at Oreo, US. Full Story: [MediaPost Communications (free registration)]( (12/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs on 2023's DE&I decline]( Agency executives talk about the times advertising got diversity, equity and inclusion wrong this year, why mishaps happened and why a decline in investment and prioritization must be reversed. "You can constantly feel like you're failing, but it's going to cost time and money to make systemic change, which is why you can't ever give up even when it feels like you're taking two steps back," says Theresa Sarbeng, head of DE&I, North America at Oliver. Full Story: [Campaign US (tiered subscription model)]( (12/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] [72andSunny's Coey: How to interest uninterested Gen Z]( The popularity of [#corecore]( videos among Generation Z that jolt individuals out of a "doom-scrolling stupor" point to needed changes when advertising to "a population that is becoming increasingly uninterested and pessimistic," writes 72andSunny's Clare Coey. Brands can address these challenges via four approaches, such as "creating genuine engagement rather than interrupting consumers' media consumption with fleeting distractions" and by focusing on measurable ongoing metrics of success, instead of "relying solely on the notion of 'going viral,' " writes Coey. 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