Fig's Mark Figliulo on what clients want

Mischief, Anytime Fitness say "Train for Your Life" | Opinionated makes Drumstick's Super Bowl debut | "Feel Good," say Familiar Creatures, Crunch Fitness Created for {EMAIL} | [Web Version]( December 21, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mischief, Anytime Fitness say "Train for Your Life"]( [Mischief, Anytime Fitness say "Train for Your Life"]( "Mantras" (Anytime Fitness/YouTube) Mischief @ No Fixed Address' "Train for Your Life" campaign for Anytime Fitness features humorous spots showing a trainer help people attain achievable goals, coaching a man in one ad as he lifts weights by making him repeat mantras such as, "I will be able to open the jar of pickles." The push is running across digital, social and Spotify, with two additional ads touting members' free access to Apple Fitness+. Full Story: [Adweek]( (12/20), [ShootOnline (free content)]( (12/20) [LinkedIn]( [X]( [Facebook]( [Email]( Report: Rideshare Advertising The demand for ridesharing is growing rapidly, which is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. This report outlines what rideshare advertising is, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Creative [] [Opinionated makes Drumstick's Super Bowl debut]( Opinionated is creating Drumstick's Super Bowl debut with a 30-second spot starring comedian and actor Eric Andre that's running in the game's third quarter. The ad, part of the brand's "Another Day, Another Drumstick" push, will feature stop-motion brand mascot Dr. Umstick with Andre as they take to the skies. Full Story: [MediaPost Communications (free registration)]( (12/20), [Campaign US (tiered subscription model)]( (12/20), [Ad Age (tiered subscription model)]( (12/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] ["Feel Good," say Familiar Creatures, Crunch Fitness]( ["Feel Good," say Familiar Creatures, Crunch Fitness]( (Crunch Fitness/YouTube) Familiar Creatures' humorous 30-second spot for Crunch Fitness contrasts the good feelings you get from working out with things that are bad, such as getting bitten by a snake or getting stuck in a revolving door. The "Feel Good, Not Bad" campaign is running across cable, over-the-top, out of home, paid social, direct mail and live radio reads. Full Story: [Adweek]( (12/20), [Ad Age (tiered subscription model)]( (12/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Fig's Mark Figliulo on what clients want]( Mark Figliulo, founder and creative chairman at Fig, talks about how creative processes and technology are blending and why agencies need to be involved in the development of generative AI. Figliulo also discusses being a partner-led agency, saying, "Clients want very senior people working on their business, writing the stories, writing the strategies and helping them think." Full Story: [Campaign US (tiered subscription model)]( (12/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Media.Monks Paris founder talks agency leadership-culture]( Wale Gbadamosi-Oyekanmi, founder of Darewin, which became Media.Monks Paris, talks about finding his successor, Pauline Butor, and what he's learned about agency leadership. "The identity, personality and values of the leader or leadership are key to the culture. It has to express itself in the business strategy. They're all connected," Gbadamosi-Oyekanmi says. Full Story: [Muse by Clio]( (12/21) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [BBDO taps Ogilvy's Chris Beresford-Hill]( Chris Beresford-Hill is departing Ogilvy to become chief creative officer of the Americas for BBDO and will take up the role early next year. "Chris coming home is particularly rewarding and personal for me," BBDO Worldwide CCO David Lubars says, while Beresford-Hill says, "BBDO is a place I truly love. ... I have nothing but appreciation for the incredible people at Ogilvy who have taught me so much." Full Story: [Ad Age (tiered subscription model)]( (12/21) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Klick Health will award staff $1M for best AI concepts]( MediaPost Communications (free registration) (12/20) [] - [The Martin Agency wins creative AOR for Sanofi]( Ad Age (tiered subscription model) (12/21) [] Media & Technology Trends [] [3 ad metrics that combine sustainability and performance]( 3 ad metrics that combine sustainability and performance (Pixabay) SeenThis sustainability lead Simon Johansson explores the value and potential drawbacks of new digital advertising sustainability metrics: CO2e per impression, emissions per dollar and carbon cost per outcome. "Each player in each step of the value chain, advertisers included, is responsible for designing away waste and becoming as efficient as possible -- and all the better if that's both in carbon cost and financial cost," Johansson writes. Full Story: [Adweek]( (12/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Privacy and the Future of TV Advertising: New report]( A new, comprehensive report titled "Privacy and the Future of TV Advertising" examines the impact of privacy-related shifts on the TV advertising landscape and the data associated with planning, activation and measurement practices. The report was commissioned by the 4A's in partnership with the Coalition for Innovative Media Measurement (CIMM), and developed with the help of consulting firms ThinkMedium and Shullman Advisory. The findings will help businesses assess their risk tolerance and guide future initiatives and investments. [LEARN MORE](. 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