Special US, Uber Eats taps inner voices of these 3 stars

Special US, Uber Eats taps inner voices of these 3 stars | Fitzco, Sterling Brand give Welch's a new look | Mischief creates a "Lotion Lock" for Eos Created for {EMAIL} | [Web Version]( December 20, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Special US, Uber Eats taps inner voices of these 3 stars]( [Special US, Uber Eats taps inner voices of these 3 stars]( "Helen's Golden Voice" (Uber Eats/YouTube) Special US created a trio of comedic spots for Uber Eats that star Helen Mirren, Idris Elba and Michael Cera, bringing to life their inner monologues about delivery options. Mirren tries to stop herself from narrating her entire life in her head, while [Elba battles fruit flies]( and [Cera calms his social anxiety]( after having to "man the grill" by ordering menu items. Full Story: [Adweek]( (12/20) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Fitzco, Sterling Brand give Welch's a new look]( Fitzco, Sterling Brand give Welch's a new look (Welch's/Facebook) Welch's, with Sterling Brand, rebranded with a refreshed social media look, redesigned packaging and an updated logo featuring curvier font and a wavy background to reflect juiciness. The "Let's Fruit Stuff Up" campaign from Fitzco as the brand's new creative agency of record is backed by a sizable increase in media spend and is running predominantly across digital, such as social and retail media. Full Story: [Ad Age (tiered subscription model)]( (12/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mischief creates a "Lotion Lock" for Eos]( [Mischief creates a "Lotion Lock" for Eos]( (Eos Products/Instagram) Mischief created a "Lotion Lock" campaign for Eos to help women protect their Vanilla Cashmere lotion from their significant others after men started raving about it on TikTok. The agency built a prototype lock, the progress of which fans can follow by signing up to a dedicated site, while also unlocking a free bottle of the lotion for themselves. Full Story: [Ad Age (tiered subscription model)]( (12/19), [Muse by Clio]( (12/20) [LinkedIn]( [X]( [Facebook]( [Email]( A Full Report on Rideshare Advertising Brands are tapping into rideshare advertising to reach highly sought-after consumers with dynamic ads that offer full-funnel measurability throughout the customer journey. 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