Jack Morton wins Experiential Agency of 2023

Orchard dominates Ad Age's top 5 holiday spots | Ogilvy makes Dove's Super Bowl return | Northwell Health asks centenarians their 2024 plans Created for {EMAIL} | [Web Version]( December 19, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Orchard dominates Ad Age's top 5 holiday spots]( [Orchard dominates Ad Age's top 5 holiday spots]( One of the "Your Mission" spots for Etsy, created by Orchard (Etsy/YouTube) Orchard takes first and fourth place in Ad Age's top 5 holiday ads of 2023 for "Your Mission" for Etsy and "Power Your Party" for Ocean Spray. Alto's "Solo's Holiday Story" for Montefiore takes second place, TBWA\Media Arts Lab's "Fuzzy Feelings" for Apple comes in third and Amazon's in-house "Joy Ride" takes fifth. Full Story: [Ad Age (tiered subscription model)]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Ogilvy makes Dove's Super Bowl return]( Ogilvy makes Dove's Super Bowl return (Dove/PRNewswire) Ogilvy is taking Dove back to the Super Bowl for the first time since 2006 with a 30-second spot running during the first quarter. The ad will be part of the #KeepHerConfident initiative, developed in collaboration with Nike. Full Story: [Adweek]( (12/18), [Marketing Dive]( (12/18), [Campaign US (tiered subscription model)]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Northwell Health asks centenarians their 2024 plans]( [Northwell Health asks centenarians their 2024 plans]( (Northwell Health/YouTube) StrawberryFrog's 30-second New Year spot for Northwell Health stars eight centenarians who talk about their resolutions for 2024, which include traveling, keep winning at poker and getting a new bachelor pad. "This commercial shares a poignant message, with a great twist -- the centenarians don't just celebrate their wonderful age, they're planning on living for many years to come," says StrawberryFrog's Scott Goodson. Full Story: [Ad Age (tiered subscription model)]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [3 ways to be a more inspirational agency leader]( Justin Lewis, chair of Stagwell's Constellation network, outlines three strategies for more inspirational agency leadership, including not only setting, but activating a vision and aligning individuals' talents and ambitions with agency objectives. "The agencies that will succeed are those whose leaders understand the importance of earning their team's trust and dedication," Lewis writes. Full Story: [Ad Age (tiered subscription model)]( (12/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How The Grid's investment in people makes better work]( Serge Rancourt, co-founder of The Grid, writes about how 70% of the agency network's fees get invested back into its people and how that leads to better work and happier clients. "Creativity cannot be commoditized because people cannot be commoditized," Rancourt writes. Full Story: [Campaign US (tiered subscription model)]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Jack Morton wins Experiential Agency of 2023]( Adweek named Jack Morton Worldwide as its Experiential Agency of the Year following the agency winning 50 new clients and achieving 30% overall business growth in 2023. "Consumers see what you're producing and you see an automatic reaction. That's what makes the category so exciting," says Craig Millon, global co-president. Full Story: [Adweek]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google continues making good following negative reports]( Following an Adalytics report that found search ads placed through Google's partner network appeared on content piracy, adult-oriented and sanctioned Iranian and Russian websites, the search engine giant says it's providing brands with additional details about ad placements during the past six months and curtailing serving ads to potentially risky sites. Google also is considering additional steps to be more transparent and provide more brand-safety controls in 2024. Full Story: [Ad Age (tiered subscription model)]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration is now open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! 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