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The best agency holiday cards

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Mon, Dec 18, 2023 03:38 PM

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The best agency holiday cards | GSD&M, Capital One's "Holiday Night Fever" tops ad poll | Havas show

The best agency holiday cards | GSD&M, Capital One's "Holiday Night Fever" tops ad poll | Havas shows "JBL Makes Earbuds (For Every-One)" Created for {EMAIL} | [Web Version]( December 18, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [The best agency holiday cards]( Among Campaign US' favorite agency holiday cards is AKQA's "[Fixmas](" guide, which is showcased in a YouTube video and includes a dedicated site with an AI-powered "Fixie" chatbot to help people repair and restore common gifts, such as bicycles, gaming consoles and phones. Publicis' Team One created an AI "[Uncringemas](" tool to harmonize people's vocals when they sing festive songs, while Big's [animated card]( counts down the month and encourages random acts of kindness. Full Story: [Campaign US (tiered subscription model)]( (12/15) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [GSD&M, Capital One's "Holiday Night Fever" tops ad poll]( [GSD&M, Capital One's "Holiday Night Fever" tops ad poll]( (Capital One/YouTube) GSD&M's "Holiday Night Fever" for Capital One starring John Travolta tops this Muse by Clio's readers poll for 2023's favorite holiday spot. In second and third place are Open X's "[The World Needs More Santas](" for Coca-Cola and Saatchi & Saatchi's "[The Perfect Tree](" for John Lewis. Full Story: [Muse by Clio]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Havas shows "JBL Makes Earbuds (For Every-One)"]( [Havas shows "JBL Makes Earbuds (For Every-One)"]( (JBL/YouTube) Havas created a global "JBL Makes Earbuds (For Every-One)" campaign, anchored by a 30-second spot celebrating individualism that shows people with over-sized ears immersed in their own listening worlds via the earbuds. The push, with a strong presence on social media, includes an influencer partnership with NBA star Giannis Antetokounmpo and features spots starring painter Samm McAlear, director Ryan Doubiago and musician Marshall Lawrence. Full Story: [MediaPost Communications (free registration)]( (12/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Flower Shop co-founders talk setting up in NYC]( Flower Shop co-founders Al Merry and Mary Lou Bunn talk about launching the agency and how its New York City premises, in a former plant store, differs from a traditional office. The pair discuss the role of great creative and the agency's ethos, with Merry saying, "We make ideas and we sell them and we're not ashamed about that and not ashamed to be an ad agency." Full Story: [Ad Age (tiered subscription model)]( (12/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How mindfulness helps creativity]( Ryan Glick, CEO and founder of CNC Agency, explains why mindfulness is the tool he most uses at work. "In this fast-paced world of creative and agency life, it can be challenging to live in the present moment," Glick says, noting, "I integrate mindfulness into my daily routine, regardless of my location, ensuring I maintain clarity and creativity in my work." Full Story: [Adweek]( (12/15) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [AI Terms Cheat Sheet]( - [Getting Started with Apache Hadoop]( - [12 Ways to Approach the Cybersecurity Skills Gap Challenge in 2023]( - [Data Center Acronyms Cheat Sheet]( - [6 Worthless Security Tactics That Won't Go Away]( [] Agency News [] [Survey: 55% of brands mulling agency change]( Fifty-five percent of brand executives are thinking about an agency change in the next six months, up from 38% at the same time last year, according to a survey by Setup. The top reasons brands gave for the end of their relationships with agencies were unhappiness with value and delivery, while agencies cited budget cuts and leadership changes. Full Story: [Ad Age (tiered subscription model)]( (12/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Mosseri shares Threads' fediverse plans]( Instagram plans to expand Threads operability with the fediverse by enabling users to follow public Threads accounts across all platforms, enabling replies from other platforms to appear within Threads and giving Threads users the option to opt-in to allow their posts to be viewable on other platforms, says Instagram head Adam Mosseri. The new capabilities will take "the better part of a year" and roll out "in stages," [Mosseri said](. Full Story: [The Verge]( (12/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. We've curated content that covers a wide range of topics in this self-paced crash course, including how agencies are harnessing AI's power, opportunities, legal considerations, tools and risks. [Start learning](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Membership Guide for Emerging Professionals]( Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. With your agency's 4A's membership, you have access to a wide range of free and discounted resources and insights to help you in every aspect of your work. Learn [more in this guide]( and take advantage of your agency's 4A's membership. Managers, [please share this guide]( with your emerging professionals and industry newcomers! [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Remote work is resulting in disconnected agency juniors]( Ad Age (tiered subscription model) [] - [How agency leaders deal with imposter syndrome]( Campaign US (tiered subscription model) [] - [VML taps these stars for Coke's holiday shorts]( Adweek [] - [2023's best underrated ads]( Adweek [] - [Mischief, Cash App spotlight weird online scams]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] You can't wish for a better journey as an actor. [Andre Braugher](, actor 1962-2023 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036

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