4A's Kaplowitz dives into "kindred spirits" Giant Spoon, GE

Mischief, Cash App spotlight weird online scams | Paramount+ reveals "Hide and Peak" Super Bowl giveaway | BBDO NY is taking M&M's to the Super Bowl Created for {EMAIL} | [Web Version]( December 15, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief, Cash App spotlight weird online scams]( [Mischief, Cash App spotlight weird online scams]( "Giveaway Scams" (Cash App/YouTube) Mischief @ No Fixed Address' debut campaign for Cash App highlights the weirdness of online scams by positioning them in physical reality, with one spot showing a stranger trying to entice a man minding his own business in a diner with a "[cash flip](" opportunity. The paid and organic ads carry the tagline, "If it's weird for real, it's weird for real," and are running across TikTok, X (formerly Twitter) and Instagram. Full Story: [Ad Age (tiered subscription model)]( (12/14), [Muse by Clio]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated end-to-end solutions At Tetra Pak, you'll get a lot more than a production line. You'll get expert advice on every choice along the way— from strategic decision-making to operational excellence and beyond. [Learn more about how we can tailor a solution to fit your needs.]( ADVERTISEMENT: [] Creative [] [Paramount+ reveals "Hide and Peak" Super Bowl giveaway]( [Paramount+ reveals "Hide and Peak" Super Bowl giveaway]( (Paramount Plus/YouTube) Droga5 created a "Hide and Peak" scavenger hunt for Paramount+ that's offering fans of the platform's shows the chance to win 58 Super Bowl tickets. A 30-second spot starring Painty the Pirate from "SpongeBob SquarePants" explains the scavenger hunt, which features clues on social media directing fans to particular shows where QR codes enable access to enter the sweepstakes. Full Story: [Ad Age (tiered subscription model)]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO NY is taking M&M's to the Super Bowl]( BBDO New York is creating M&M's Super Bowl ad, a 30-second spot running during the game's first commercial break. The spot will "lean into the M&M's purpose to use the power of fun to include everyone" and is "meant to foster connection and a sense of belonging," the brand says. Full Story: [Campaign US (tiered subscription model)]( (12/14), [MediaPost Communications (free registration)]( (12/14), [Ad Age (tiered subscription model)]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [What an increase in consolidations means for ad industry]( Oliver Lewis, CEO and founder of The Fifth, explores what rising agency consolidations reveal about the future of advertising in three key areas -- AI and tech, social and influencer marketing and full-service agency models. "By embracing new AI and measurement tech, social-led campaigns and consolidated organizational structures, ad executives hope to address their clients' needs faster and beat back competition," Lewis writes. Full Story: [Ad Age (tiered subscription model)]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Kaplowitz dives into "kindred spirits" Giant Spoon, GE]( Marla Kaplowitz, president and CEO of the 4A's, talks to Giant Spoon's Laura Correnti and General Electric's Linda Boff about how their agency-client relationship works and what makes it stand the test of time. The agency "is a kindred spirit who understands that we are always pushing for that opportunity to find new ways, new places and new voices to tell our story," Boff explains. Full Story: [The Drum (free registration)]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Havas might become independent from Vivendi]( Vivendi is thinking about splitting its business into three listed entities -- Havas, Canal+ and an investment company. Havas "maintained a steady pace of targeted acquisitions over the past two years, thereby strengthening its range of expertise and geographic footprint, [which] ... paves the way for an accelerated development and the continuation of its successful transformation," said a statement from Vivendi. Full Story: [Campaign US (tiered subscription model)]( (12/14), [Ad Age (tiered subscription model)/Bloomberg]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Ad industry objects to FCC's broadband privacy proposal]( Privacy for America, of which the 4A's is a member, is objecting to a proposal from the Federal Communications Commission to introduce privacy regulation for broadband providers, instead calling for a "national privacy standard" to be set by Congress. The proposal "represents an unreasonable regulatory step that will harm consumers and the economy, and prevent innovation," the group states. 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