In this issue: Admojis, jealous creatives and agency CMOs

4A's issues guidance on privacy and CTV | Anchor Worldwide reveals a set of "Admojis" | Digitas Chicago makes Nerds' Super Bowl debut Created for {EMAIL} | [Web Version]( December 14, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [4A's issues guidance on privacy and CTV]( The 4A's, with the Coalition for Innovative Media Measurement, released a "Privacy and the Future of TV Advertising" report offering guidelines advertisers must take to mitigate privacy issues in connected TV amid new regulations. "It's really become a massive quagmire," says the 4A's Ashwini Karandikar, adding, "Linear TV [advertisers] cannot continue to behave as if they have everything under control. They don't." Full Story: [Ad Age (tiered subscription model)]( (12/12) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Anchor Worldwide reveals a set of "Admojis"]( [Anchor Worldwide reveals a set of "Admojis"]( (Anchor Worldwide/LinkedIn) Anchor Worldwide created a set of "Admojis" -- 50 emojis designed for agency executives to convey messages such as "What will the client think?" and "Make it go viral." A 30-second video showcases the set and encourages creatives to add their own. Full Story: [Ad Age (tiered subscription model)]( (12/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Digitas Chicago makes Nerds' Super Bowl debut]( [Digitas Chicago makes Nerds' Super Bowl debut]( (LV Super Bowl HC/Instagram) Digitas Chicago is taking Ferrara Candy's Nerds to the Super Bowl for the first time with a 30-second ad running during the second quarter. The ad will feature the brand's characters and the accompanying campaign is supported by Mindshare, Golin and AUC. Full Story: [Adweek]( (12/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency creatives on ads this year that made them jealous]( Agency creatives talk about the campaigns that made them jealous this year, with many choosing the marketing for "Barbie." Anomaly L.A.'s Jeremy Wirth selects TBWA\MAL's "Fuzzy Feelings" for Apple, saying, "There is no artifice, it's simple, it's charming and it just works in not just telling a human story but showcasing how the brand plays a part in that." Full Story: [Adweek]( (12/14) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How chief marketing, brand officers are growing agencies]( More agencies are appointing chief marketing and chief brand officers and those in the roles talk about driving growth and brand-building. "In the CMO role, you really add the total picture of defining the reputation of the agency; defining the agency's position, story and narrative," Leo Burnett CMO Emily Doskow says. Full Story: [Ad Age (tiered subscription model)]( (12/13) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [McCann's Suzanne Powers leaves to set up own venture]( Suzanne Powers, global chief product officer at McCann Worldgroup, is leaving the agency at the end of this year to set up a new company focused on "analyzing and identifying the right conditions for creativity to thrive in organizations big and small," Powers says. The new venture will launch in the first quarter of next year and McCann is on board as its first client. Full Story: [Campaign US (tiered subscription model)]( (12/13), [Ad Age (tiered subscription model)]( (12/13) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [VML scoops creative, strategy AOR for Breyers]( Adweek (12/13) [] - [Argonaut named US creative AOR by Jefferson's Bourbon]( MediaPost Communications (free registration) (12/13) [] Media & Technology Trends [] [Report: US ad rates poised to increase in 2024]( The US advertising rate deflation of 2023, sparked primarily by Hollywood's writers and actors strikes, has bottomed out and rates are poised to begin increasing in the first quarter, buoyed by political spending and international sporting events, ECI Media Management predicts. Outside the US, says ECI, ad markets are less predictable because of the "global economic situation." 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Enjoy 24/7 access to resources on our research site which includes five databases to help you conduct your own research plus curated content on industries, trends, consumers and more. [Learn more](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Opinions cannot survive if one has no chance to fight for them. 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