Remote work is resulting in disconnected agency juniors

2023's best underrated ads | Translation brings NBA action figures to life | Rethink says save Santa with Frito-Lay's Created for {EMAIL} | [Web Version]( December 12, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [2023's best underrated ads]( Adweek rounds up its favorite 10 hidden ad gems of the year, including Havas New York's "Gil's Grills" for the Brooklyn Film Festival and Preacher's "How She Rolls" for Tecovas. Others spotlighted are Quality Meats' "Pool" for Regal Cinemas, Ogilvy's "Monsters Not Included" for IKEA and The Wonderful Agency's "The Hardest Part" for Teleflora Full Story: [Adweek]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( Report: Rideshare Advertising The demand for ridesharing is growing rapidly, which is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. This report outlines what rideshare advertising is, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Creative [] [Translation brings NBA action figures to life]( [Translation brings NBA action figures to life]( (NBA/YouTube) Translation's "The Gift of Game" spot for the NBA promotes the association's five-game Christmas day schedule, showing a family awake on Christmas morning and watching as miniature action-figure stars of the game come to life on a court under the Christmas tree. "The creative is nostalgic of a classic Christmas morning, but harnesses the energy of the compelling matchups we'll all get to enjoy," says NBA Chief Marketing Officer Tammy Henault. Full Story: [Muse by Clio]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Rethink says save Santa with Frito-Lay's]( [Rethink says save Santa with Frito-Lay's]( (Frito-Lay Canada/YouTube) Rethink's holiday spot for Frito-Lay Canada shows Santa becoming overwhelmed by the amount of cookies he's forced to eat on Christmas Eve, before one home saves him by offering him a Lay's snack. The push, in English and French versions, urges people to give Santa savory snacks this Christmas and is running across print, including major newspapers, national broadcast, out of home, social and digital. Full Story: [Ad Age (tiered subscription model)]( (12/11), [Muse by Clio]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Remote work is resulting in disconnected agency juniors]( Junior agency executives and talent experts discuss how remote working and client pressures are contributing to agencies not investing enough time or resources to the mentoring, training and support of junior staff. 4A's President and CEO Marla Kaplowitz says agencies have to improve the training and mentoring of entry-level employees in the new hybrid work world, and some agencies are finding new ways to do so, such as Wunderman Thompson's Thrive app and AI-powered "Career Pathways" platform. Full Story: [Ad Age (tiered subscription model)]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How agencies can get succession planning right]( Maurice Levy, chairman of Publicis Groupe, and Andrew Robertson, president and CEO of BBDO Worldwide, are among leaders who discuss the importance of agency succession planning and how to get it right. "I know too many former CEOs who were looking at the first steps of the successor and saying, 'I'm not sure I would do things that way,' and that is the worst thing that can happen," Levy says. Full Story: [Adweek]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [The Martin Agency wins creative AOR for Papa Johns]( The Martin Agency won creative agency of record for Papa Johns, replacing incumbent Camp + King following a competitive review in which finalists reportedly included 72andSunny, Anomaly and TBWA. The brand also awarded its media buying to Dentsu's Carat. Full Story: [Adweek]( (12/11), [Ad Age (tiered subscription model)]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [US, China drive TikTok to in-app spending record]( [US, China drive TikTok to in-app spending record]( (TikTok) Consumers spent $3.8 billion within the TikTok app this year, marking a 15% year-over-year gain and making it the first non-game mobile app to achieve $10 billion in cumulative consumer spending across the Apple App Store and Google Play, per data.ai, which predicts it will become the highest earning mobile app on record in 2024. TikTok's revenue was primarily driven by the purchase of coins for creator gifts among users in the US and China. Full Story: [TechCrunch (tiered subscription model)]( (12/11), [Social Media Today]( (12/11), [MediaPost Communications (free registration)]( (12/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration is now open for 4A's Advancing Talent 2024: March 28]( Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. 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