How agency leaders deal with imposter syndrome

VML taps these stars for Coke's holiday shorts | BBDO NY, SAP animate an AI cat | Zambezi urges you to explore Atlantis Created for {EMAIL} | [Web Version]( December 11, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [VML taps these stars for Coke's holiday shorts]( [VML taps these stars for Coke's holiday shorts]( (Coca-Cola/YouTube) OpenX, led by VML, created two short holiday films for Coca-Cola's "The Santa Stories" that star Octavia Spencer, Colm Meaney and Scoot McNairy and are running across Amazon Prime Video, Freevee and the brand's TikTok and YouTube channels. "[The Note](" shows Meaney finding holiday spirit via a message in a bottle, while "Ho Ho Heist" shows McNairy and Spencer caught up in a festive crime caper. Full Story: [Adweek]( (12/8) [LinkedIn]( [X]( [Facebook]( [Email]( Report: Rideshare Advertising The demand for ridesharing is growing rapidly, which is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. This report outlines what rideshare advertising is, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Creative [] [BBDO NY, SAP animate an AI cat]( [BBDO NY, SAP animate an AI cat]( (SAP/YouTube) BBDO New York's 30-second spot for SAP shows an AI cat, painted in the style of Van Gogh, come to life and show businesses some more practical uses for the technology. The ad ends with the AI cat stating, "Revolutionary technology. Real-world results. That's SAP Business AI." Full Story: [ShootOnline (free content)]( (12/8), [The Drum (free registration)]( (12/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Zambezi urges you to explore Atlantis]( [Zambezi urges you to explore Atlantis]( (Atlantis Bahamas/YouTube) Zambezi is marking the 25th anniversary of the Bahamas Atlantis resort with a campaign running across social, online video, digital and print. A 60-second spot follows a young girl into womanhood through her experiences at the resort and ends with the copy, "Explorers spent their lives searching for Atlantis. Spend your life enjoying it." Full Story: [Adweek]( (12/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Translation's Kate Perkins talks favorite work]( Kate Perkins, group strategy director at Translation, talks about creative inspirations and favorite work. Perkins explains why she's proud of the creative strategy for Puma's new LaMelo Ball MB3 shoe, saying, "The work that came out of it is so fun, so out-there and so true to who Melo is to the ascendant generation of basketball fans." Full Story: [Muse by Clio]( (12/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How agency leaders deal with imposter syndrome]( Agency leaders talk about their experiences of imposter syndrome and how they deal with it. "[E]ach 'imposter' is laying the foundations of much needed change -- the more 'imposters' we welcome, the richer our industry and our work," says adam&eve/DDB's Miranda Hipwell, while WPP's Lindsay Pattison advises, "I find it's always useful to ask yourself 'What's the worst that can happen?' It's likely not that bad." Full Story: [Campaign US (tiered subscription model)]( (12/7) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Ad, agency jobs at all-time highs]( Advertising, public relations and related services jobs increased to a record-breaking 504,500 in November, up 1,200 over October and 10,900 over November 2022, reports the US Bureau of Labor Statistics. US ad agencies also reached a new high in October with the addition of 2,700 jobs to total 237,900. Full Story: [Ad Age (tiered subscription model)]( (12/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Erin Quintana promoted to US CEO by IPG's UM]( Ad Age (tiered subscription model) (12/8) [] - [TDA Boulder wins 3 new retail clients]( MediaPost Communications (free registration) (12/8) [] Media & Technology Trends [] [Steps to take to mitigate AI risks]( AI can help marketers yield creative efficiencies but the use of massive amounts of data can yield privacy and data protection concerns that can be mitigated by establishing guardrails and removing as much personal information as possible before AI training, among other steps, writes Dennis Buchheim, ThinkMedium president. Avoid racial and gender biases by establishing human oversight, ensuring best practices among partners and identifying "edge cases and biases that AI models might not recognize and providing examples for training sets." 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