How JoanxMedia is righting "the original sin"

Uber Eats brings the class with "Real Housewives" star | GYK Antler, NH Lottery shows Santa making a "Pit Stop" | Wunderman Thompson taking Hellmann's to Super Bowl Created for {EMAIL} | [Web Version]( December 6, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Uber Eats brings the class with "Real Housewives" star]( [Uber Eats brings the class with "Real Housewives" star]( (Uber Eats/YouTube) Special Group's 60-second musical spot for Uber Eats features former "Real Housewives of New York City" star Luann de Lesseps, who sings a new version of her song, "Money Can't Buy You Class." The ad touts how Uber Eats can deliver last-minute gifts for the holidays and is running across social media. Full Story: [Ad Age (tiered subscription model)]( (12/5), [Adweek]( (12/5) [LinkedIn]( [X]( [Facebook]( [Email]( Report: Rideshare Advertising The demand for ridesharing is growing rapidly, which is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. This report outlines what rideshare advertising is, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Creative [] [GYK Antler, NH Lottery shows Santa making a "Pit Stop"]( [GYK Antler, NH Lottery shows Santa making a "Pit Stop"]( (NH Lottery/YouTube) GYK Antler is touting the New Hampshire Lottery with the help of a motorbike-riding Santa. A 30-second "Pit Stop" spot shows Santa stocking up on lottery tickets to deliver to residents, and the campaign will run across the state on connect TV and on select TV and radio stations. Full Story: [MediaPost Communications (free registration)]( (12/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Wunderman Thompson taking Hellmann's to Super Bowl]( Wunderman Thompson taking Hellmann's to Super Bowl (Hellmann's/PRNewswire) Wunderman Thompson will create Hellmann's fourth consecutive Super Bowl ad, a 30-second spot in the second quarter that will appear on TelevisaUnivision as well as CBS and continues the brand's "Make Taste, Not Waste" platform. The brand "saw an increase in the conversation about food waste by double digits, and we have plans to make this year the most impactful yet," says Chris Symmes of parent company Unilever. Full Story: [Ad Age (tiered subscription model)]( (12/5), [Marketing Dive]( (12/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How JoanxMedia is righting "the original sin"]( Joan's Lisa Clunie and Crossmedia's Kamran Asghar discuss how and why they united creative and media via JoanxMedia. "Now we can pitch things that ask for media," Clunie says, while Asghar adds that dividing the two disciplines was "the original sin," noting, "The right way is to be integrated as much as humanly possible." Full Story: [Adweek]( (12/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [FCB Health Canada's Curtis Westman talks favorite work]( Curtis Westman, creative director at FCB Health Canada, talks about creative inspirations and favorite work. Westman explains why he's proud of the agency's [Instagram campaign for Dysport]( and why he admired Edelman's "#[KeepTheGrey](" for Dove. Full Story: [Muse by Clio]( (12/5) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Highdive charged with BetMGM Super Bowl ad in first work]( Highdive was named creative agency of record by BetMGM, replacing 72andSunny, and will create the brand's first national Super Bowl ad. "It was clear that Highdive had the strategic and creative power we need to attract new consumers, deepen the connection with existing ones and direct the sports betting and iGaming conversation to BetMGM," said BetMGM's Ray Doyle. Full Story: [Ad Age (tiered subscription model)]( (12/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Dentsu's Merkle launches platform for WhatsApp engagement]( More About Advertising (12/5) [] - [Dentsu updates US ad revenue growth: 2.2% for 2023, 5.8% for '24]( MediaPost Communications (free registration) (12/6) [] Media & Technology Trends [] [Report: Performance pressures weigh on ad execs]( Approximately 6 in 10 digital advertisers and marketers say they feel "extreme pressure" to increase advertising performance, 59% say they are expected to boost revenues by 20% and 72% say they're charged with achieving these goals with less internal support, per research from Frequence and PureSpectrum. Keeping up with new strategies and changing technologies is a challenge for 70% and 72% have considered joining a competitor due to lackluster tech support. 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