Ogilvy, Pernod Ricard spotlight online hate

Ogilvy, Pernod Ricard spotlight online hate | McKinney, Popeyes are "crashing the wings party!" | Gut dispenses "Huludays" wrapping paper via billboards Created for {EMAIL} | [Web Version]( December 5, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy, Pernod Ricard spotlight online hate]( [Ogilvy, Pernod Ricard spotlight online hate]( (Engage Responsibly/YouTube) Ogilvy created a short film, "Theo's Story," for Pernod Ricard as part of the ANA's "Engage Responsibly" program, which shows how online hate affects the life of a LGBTQ+ teenager. "We wanted to bring humanity back to the fore, to make virtual hate as visceral to the viewer as possible," says Sakshi Choudhary, global group creative director at Ogilvy. Full Story: [Muse by Clio]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( Report: Rideshare Advertising The demand for ridesharing is growing rapidly, which is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. This report outlines what rideshare advertising is, how it works, and why brands are continuing to invest in it. [Get the report.]( ADVERTISEMENT: [] Creative [] [McKinney, Popeyes are "crashing the wings party!"]( McKinney, Popeyes are "crashing the wings party!" (Popeyes/Business Wire) McKinney is celebrating wings becoming a permanent fixture on Popeye's menu with a 15-second spot showing a brand spokeswoman bringing them to a party, saying, "After 51 years, Popeyes is crashing the wings party!" Out of home ads are running near competitors, including one billboard by a Wingstop outlet that reads, "Our wings GO." Full Story: [Adweek]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gut dispenses "Huludays" wrapping paper via billboards]( Gut created 11 billboards appearing in five cities that dispense holiday wrapping paper to passersby, which is decorated with the logos for Hulu shows such as "Modern Family," "The Kardashians" and "Only Murders in the Building." The billboards are customized to dispense wrapping paper featuring shows most popular in that city and media for the "Huludays" campaign was managed by Publicis. Full Story: [Ad Age (tiered subscription model)]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [The "big idea" is alive and well, says BSSP's John Butler]( The "big idea" is alive and well, says BSSP's John Butler (Pixabay) John Butler, co-founder of Butler, Shine, Stern & Partners, challenges the notion that the days of the "big idea" are gone, pointing to work that shows it lives on, such as Change the Ref's "The Lost Class" or Dove's "Real Beauty." Butler writes, "The big idea hasn't disappeared, it's evolved to incorporate more significant ideas." Full Story: [Muse by Clio]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Little Hands of Stone's Matt McCain's favorite work tool]( Matt McCain, co-founder of Little Hands of Stone, talks about his favorite work tool, an ink pen with a light-up tip. "My brain works best in the most inconvenient time of day, and this light-up pen has become a conduit from the great subconscious unknown to a notepad to my 9-to-5 brain, and when a few things go our way, onto the national stage," McCain says. Full Story: [Adweek]( (12/1) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [20 Email Security Providers You Should Know]( - [Core Java Cheatsheet]( - [Pipeline Palooza: Proven plays to prime your '24 pipeline]( [] Agency News [] [Publicis Creative US hires Susie Nam as CEO]( Publicis Creative US hires Susie Nam as CEO Nam (Monica Schipper/Getty Images) Publicis Creative US appointed Susie Nam as CEO, succeeding Andrew Swinand who is departing the holding company in the spring. "I'm looking forward to this next chapter -- especially excited to be an advocate for the power and impact that creativity can and should have in this climate," says Nam, who joins Publicis from Droga5, where she was Americas CEO. Full Story: [MediaPost Communications (free registration)]( (12/4), [Ad Age (tiered subscription model)]( (12/4), [Campaign US (tiered subscription model)]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Retail media dominates ad channels through 2027]( Retail media will be the fastest-growing ad channel with more than 20% annual growth through 2027 to $109.4 billion, and will surpass the combined outlay of connected TV, digital audio and traditional television by then, reports Insider Intelligence. Amazon is driving the growth and has a 75% market share this year, with Insider analyst Max Willens noting that lack of standard ad formats and measurement are among the factors for brand reluctance. Full Story: [Insider Intelligence]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Upcoming 4A's webinars]( Agencies face new challenges and opportunities every day. You don't have to figure it all out on your own. 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