BBDO, Home Depot spotlight trade labor shortage

BBDO, Home Depot spotlight trade labor shortage | Rethink, WestJet surprise "Holiday Heroes" | Anomaly, Bud Light buy "Easy Rounds" with Manning Created for {EMAIL} | [Web Version]( December 4, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO, Home Depot spotlight trade labor shortage]( [BBDO, Home Depot spotlight trade labor shortage]( (The Home Depot/YouTube) BBDO, with The Home Depot's in-house team, created a 30-second spot highlighting shortages in trade labor by juxtaposing images of football players and workers as copy reads, "256 draft openings. 400,000 open trade jobs. There's more than one way to go pro." The ad debuted during the Pac-12 Championship and the push includes videos on TikTok. Full Story: [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [Rethink, WestJet surprise "Holiday Heroes"]( [Rethink, WestJet surprise "Holiday Heroes"]( (WestJet/YouTube) Rethink created a three-minute "Holiday Heroes" spot for WestJet, which follows three travel employees working during the holidays, forgoing their own celebrations, before surprising them with a visit from their families. The campaign is running across broadcast TV, social media, cinemas and online video. Full Story: [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Anomaly, Bud Light buy "Easy Rounds" with Manning]( [Anomaly, Bud Light buy "Easy Rounds" with Manning]( (Bud Light/YouTube) Anomaly created an "Easy Rounds" spot for Bud Light, which is running in 15-, 30- and 60-second versions and stars NFL icons Emmitt Smith and Peyton Manning, who buys a round for a bar and proceeds to distribute the cans like he's on the football field. The push includes a giveaway of NFL playoff and Super Bowl tickets, which fans can enter to win via social or by scanning QR codes on the brand's beers. Full Story: [Ad Age (tiered subscription model)]( (12/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [AKQA's Cherish Bailey on Open X's Coca-Cola work]( Cherish Bailey, director of growth at AKQA, talks about creative inspirations and favorite work. Bailey explains why she's proud of the agency's work for Coca-Cola, via Open X, noting, "It has allowed us to operate globally and scale quickly in a way that a single studio could not have done alone." Full Story: [Muse by Clio]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Country-level agency ops "genuinely client-centric"]( Agency leaders and industry experts share their thoughts on the trend of agencies moving to country-level operating structures. "This is less about operating models and more about creating environments in which genuinely client-centric teams can collaborate and flourish, unconstrained by artificial agency silos," says Havas Creative Network's Tracey Barber. Full Story: [Campaign US (tiered subscription model)]( (11/30) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Sources: More layoffs at IPG Mediabrands' UM, Magna]( The UM and Magna teams at IPG's Mediabrands have undergone layoffs at the executive vice president and senior vice president levels as a result of recent account losses, sources report. "Wins and losses are a natural part of the business cycle and our commitment to talent and community remains high always," a Mediabrands representative said. Full Story: [Digiday (tiered subscription model)]( (12/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Social media captures top spot for 2023 ad growth]( Global ad spending "re-accelerated" in the second half of 2023, but is still being hampered by a "slow, uncertain macroeconomic climate" and will ring in at 5.5% overall to $853 billion in media revenue, per IPG Mediabrands' Magna. Some of the most substantial gains are among social media (15.2%) and cinema (14.3%), while TV will see the most significant loss (6.2%) this year. Full Story: [The Media Leader]( (12/4), [MediaPost Communications (free registration)]( (12/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. We've curated content that covers a wide range of topics in this self-paced crash course, including how agencies are harnessing AI's power, opportunities, legal considerations, tools and risks. [Start learning](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Membership Guide for Emerging Professionals]( Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. With your agency's 4A's membership, you have access to a wide range of free and discounted resources and insights to help you in every aspect of your work. Learn [more in this guide]( and take advantage of your agency's 4A's membership. Managers, [please share this guide]( with your emerging professionals and industry newcomers! [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Mother, Amica Insurance show "What You Leave Behind"]( The Drum (free registration) [] - [Agency brands matter, says FCB's Tyler Turnbull]( Campaign US (tiered subscription model) [] - [Tombras, Special Olympics say "Yeah, I Am Special"]( Ad Age (tiered subscription model) [] - [Lee Garfinkel pays tribute to Neil Drossman]( Ad Age (tiered subscription model) [] - [Mutant creates video game to show reality of landmines]( The Drum (free registration) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It is the individual who can and does make a difference even in this increasingly populous, complex world of ours. The individual can make things happen. Sandra Day O'Connor, lawyer, politician, jurist, first woman on the US Supreme Court 1930-2023 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036