And/Or, Dissolve take a pop at millennial advertising

Zappos ads ditch the drama | R/GA, Converse tap Maisie Williams, Miley Cyrus for Twitter series | And/Or, Dissolve take a pop at millennial advertising Created for {EMAIL} | [Web Version]( ADVERTISEMENT August 31, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Zappos ads ditch the drama]( Zappos has released a series of short-form videos that use wordplay to promote its drama-free customer service. The spots, created by barrettSF, introduce viewers to a prima donna, overworked comma and teenage llama. [Adweek]( (8/29) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Can Marketing and Sales Teams Get Along? Marketing and sales are part of the same revenue creation team, but it doesn't always feel that way. Keeping the two teams in alignment can be tough, but generating the right reports in Salesforce can help. [See the top 5 reports]( that will help you align your sales and marketing teams. ADVERTISEMENT [] Creative [] [R/GA, Converse tap Maisie Williams, Miley Cyrus for Twitter series]( R/GA, Converse tap Maisie Williams, Miley Cyrus for Twitter series (Leon Neal/AFP/Getty Images) R/GA has created a pop culture Twitter series for Converse that kicks off Tuesday, with the first episode hosted by "Game of Thrones" star Maisie Williams, who will be joined by Millie Bobby Brown from "Stranger Things" and Amandla Stenberg from "The Hunger Games." The second episode will be hosted by Miley Cyrus, who will talk to a 19-year-old inventor and a 66-year-old award-winning pole dancer. [Advertising Age]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [And/Or, Dissolve take a pop at millennial advertising]( And/Or, with stock-footage vendor Dissolve, has created a video, "This Is a Generic Millennial Ad," which features a host of advertising cliches used about the demographic. "You are unique. You are different. You are special," a voiceover says as the visual stereotypes keep coming. [CNET]( (8/30), [Advertising Age]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Secure Cloud Collaboration without Complications There are plenty of options to consider when it comes to cloud collaboration services, and knowing what to look for can make the difference between getting a secure solution or one that puts your data at risk. [Read our whitepaper]( to get the basics on how to choose the best solution for you. ADVERTISEMENT [] Agency Insider [] [Kinetic's Krupp: Why immediacy should be your top advertising goal]( Immediacy is now the holy grail for advertisers, spurred by digital consumer demand for instant gratification, writes Kinetic's David Krupp. Marketers must adapt to the immediacy economy by urging their creative partners to focus equally on performance and awareness, optimizing media channels for sales transactions and employing technology to spur one-on-one engagement through adding mobile capabilities to outdoor, print and TV advertising, he writes. [HuffPost]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [Lessons from Synergixx's FTC sanction]( The Federal Trade Commission fined Synergixx $6.5 million for false advertising claims about dietary supplements Flexiprin and CogniPrin, shedding light on potential vulnerabilities for agencies. Zoe Beery explores the issue, noting the sanctions stemmed from a failure to disclose how endorsers were connected with the supplement manufacturer as well as print ads that featured made-up endorsements, writing that, "So long as agencies aren't running such deceptive campaigns, they should be safe from FTC investigations." [Campaign US (free registration)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( A Practical Playbook for Global App Marketers Who Want to Win in China The playbook will help you understand: • The potential of the Chinese mobile marketing space • In what ways the market is different • Challenges app businesses face in China [Download the Guide]( ADVERTISEMENT . AUDIO ADVERTISING INSIGHTS Sponsored content from Pandora - [The Power of Audio Podcast: Creating a Sonic Identity]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [The Advertiser’s Guide to Multicultural Audiences]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [4 Secrets to Creating a Successful Music-Based Ad Campaign]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Back-To-School Shopping Trends Marketers Need to Know]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( - [Connected Home: What Are Smart Speakers Saying and Doing]( [LinkedIn]( [Twitter]( [Facebook]( [Google+]( Click [here]( to learn more about Featured Content [] Agency News [] [Publicis Media takes over Diesel's global creative from Anomaly]( Diesel has parted ways with Anomaly after 10 months, handing its global creative business to Publicis Italia instead. The fashion brand invested $11.4 million in US measured media last year, Kantar Media reports. [Advertising Age]( (8/30), [The Drum (Scotland)]( (8/30), [MediaPost Communications]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Ford, Domino's test pizza delivery using self-driving car]( Ford, Domino's test pizza delivery using self-driving car (Justin Sullivan/Getty Images) Domino's has teamed with Ford to test consumer reaction in Ann Arbor, Mich., to receiving pizza delivery via an autonomous vehicle. Consumers can opt into the trial, then receive a notification when their pizza is outside and retrieve it from the car with a special code. [CNET]( (8/28), [Campaign US (free registration)]( (8/30) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Association News [] [Media Inflation Report available from Havas and 4A's]( Media Inflation Report available from Havas and 4A's (4A's) Digital media have changed the fundamentals in every hallway of the business. A complicating factor of this new environment has been the rapid rate of change, compounding the complexities of navigating the inflection point. The Media Inflation Report, created by Havas Media and shared with the 4A's community via 4A's Media, estimates media inflation rates for the second half of 2017 and first half of 2018. Download the report [here](. [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [How AI Makes Brand Personalities Come to Life]( How AI Makes Brand Personalities Come to Life Binch (4A's) Deutsch North America's Winston Binch talks to Catharine Hays about the impact of artificial intelligence on marketing. Listen to the [podcast]( and catch Winston and Catharine at [CreateTech 2017]( in LA. [Knowledge@Wharton]( (8/25) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] There are always obstacles and competitors. 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