Mutant creates video game to show reality of landmines

Mutant creates video game to show reality of landmines | Cronin creates Modern Woodmen's first campaign | Progressive uses VMLY&R for Kid 'n Play football ad Created for {EMAIL} | [Web Version]( November 27, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mutant creates video game to show reality of landmines]( [Mutant creates video game to show reality of landmines]( (Mutant/YouTube) The Mutant agency created a video game based on the iconic Minesweeper game in conjunction with Handicap International to show how more than 100 million landmines are still active throughout the globe. During the game, players get to know some of the landmine victims and those seeking to find and deactivate the landmines, and the push includes print, digital, cinema and TV advertising. Full Story: [The Drum (free registration)]( (11/27) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [Cronin creates Modern Woodmen's first campaign]( [Cronin creates Modern Woodmen's first campaign]( (Modern Woodmen/Vimeo) Cronin created the first large-scale ad campaign for life insurance company Modern Woodmen in the brand's 140-year history, featuring an anthem spot directed by O Positive's Brian Billow. The spot features two campy cowboys around a campfire juxtaposed with a modern career woman who is taking care of her family by buying life insurance. Full Story: [ShootOnline (free content)]( (11/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Progressive uses VMLY&R for Kid 'n Play football ad]( [Progressive uses VMLY&R for Kid 'n Play football ad]( (Progressive Insurance/YouTube) Progressive turned to WPP shop VMLY&R for the first time to create a football fans ad featuring hip-hop duo Kid 'n Play as a nod to their old-school movie "House Party". Havas' Arnold agency will continue as lead agency with Progressive, with VMLY&R picking up some social and digital work for Arnold's "Replay" campaign. Full Story: [Ad Age (tiered subscription model)]( (11/22) [LinkedIn]( [X]( [Facebook]( [Email]( A Marketer's Guide to T-Mobile Mobility Data As marketers prepare for the full deprecation of the third-party cookie, they are hurrying to assemble reliable sources of scalable and privacy-compliant data. Mobility data is one form of data that marketers are leaning on heavily in order to reach and engage highly relevant target audiences. [Get the guide.]( ADVERTISEMENT: [] Agency Insider [] [Andrea Serrano Villaverde pushes past perfectionism]( Andrea Serrano Villaverde, senior art director at MRM, says the wordless "[The Power of the Words](" ad made her change her career, and she is inspired by the work of Criss Bellini. As for her biggest weakness, she says: "I've recognized that perfection is subjective. And by accepting this, I've been able to create high-quality work while being open to discovery and progress." Full Story: [Muse by Clio]( (11/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Unify data ecosystems to accurately measure campaigns]( The return on total experience model takes into account many metrics to fully realize a campaign's effectiveness, using a three-step process, writes Ron Shamah, CEO of Rightpoint. ROTX "creates a unified data ecosystem encompassing the total experience of a brand: customer, product and employee experiences across the front, middle and back offices," writes Shamah. Full Story: [The Drum (free registration)]( (11/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Super Bowl ad part of Mischief's Opendoor campaign]( Mischief @ No Fixed Address is working with online real estate platform Opendoor for 2024 creative, including a Super Bowl ad to launch the home selling season. The campaign will stress the stress of buying a home and how Opendoor can help. Full Story: [MediaPost Communications (free registration)]( (11/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands try to reach new audiences with TikTok Shop]( Brands like Educational Insights and OpenStore have expanded their holiday marketing into TikTok Shop livestreams. "Everyone goes on TikTok multiple times a day," explains The Influencer Marketing Factory CEO Alessandro Bogliari, so marketers hope to reach new audiences on the platform. 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