72andSunny's Clare Hines on supporting women's sport

Martin Agency reveals reason Snoop Dogg gave up smoke | Highdive, State Farm make some magic with Jimmy Fallon | Ryan Reynolds reunites with "Just Friends" co-star Created for {EMAIL} | [Web Version]( November 21, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Martin Agency reveals reason Snoop Dogg gave up smoke]( The Martin Agency's campaign for Solo Stove began with a megaviral social post from Snoop Dogg, who announced that he was giving up "smoke" -- a phrase that many interpreted as him giving up cannabis. A 30-second spot reveals the truth, Snoop Dogg is only giving up smoke from his outdoor fire pit after discovering Solo Stove's smokeless fires. Full Story: [Muse by Clio]( (11/20), [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [Highdive, State Farm make some magic with Jimmy Fallon]( Highdive's debut campaign for State Farm, "The Right Kind of Magic," features "creative collaborator" Jimmy Fallon, rapper Ludacris, college football player Caitlin Clark and mascot Jake from State Farm. In one 30-second spot, a young woman is presented with a car by her dad, and when she questions if it's a joke, Fallon pops out of thin air to oblige with some humor and sing the brand's jingle. Full Story: [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Ryan Reynolds reunites with "Just Friends" co-star]( Maximum Effort's new spot for Aviation American Gin shows Ryan Reynolds celebrating "Just Friendsgiving" with Amy Smart, his co-star from the movie "Just Friends." The humorous two-minute spot shows Smart realizing she's not filming a sequel to the movie, but has been fooled by Reynolds into starring in a spot for his brand. Full Story: [Muse by Clio]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [EP+Co's Allen Bosworth: Teach college students]( Allen Bosworth, president of EP+Co, explains why agency leaders should get involved in university education to broaden the industry's talent pool beyond portfolio schools. "It's been my pleasure to see students who are not on the advertising track bring wild and wonderful concepts to class and complete projects that have actually sparked real campaigns," Bosworth writes. Full Story: [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [72andSunny's Clare Hines on supporting women's sport]( A growing interest in women's sports presents agencies and brands with the opportunity to authentically connect with fans, writes Clare Hines, group strategy director at 72andSunny. "[T]he real ROI unlock comes when [brands] build deeper, more enduring partnerships that make their presence in women's sporting events salient, intuitive and even consequential," Hines writes. Full Story: [Campaign US (tiered subscription model)]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Mother wins creative AOR for Sonic]( Mother retained its title as creative agency of record for Sonic following a competitive review in which FCB was a finalist, sources report. The brand invested $301 million in US measured media last year and $138 million in the first six months of 2023, per Vivvix and Pathmatics. Full Story: [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [X halts MRC audit]( X, formerly Twitter, pulled out of an Ernst & Young audit that the platform needs to receive the Media Rating Council's brand safety certification. Platform representatives say that X suspended the process because of resource constraints and technological issues. Full Story: [Digiday (tiered subscription model)]( (11/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Upcoming 4A's webinars]( Agencies face new challenges and opportunities every day. You don't have to figure it all out on your own. The 4A's partnerships bring you first-hand experience and expertise from around the industry tailored to agencies. 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