Report: 35% of agencies have net zero decarbonization targets

CPB shows Buchanan's is "the Spirit of the 200%" | Mischief urges social to be #SoProudOfOutback | Bakery unveils new look for Shiner Light Blonde Created for {EMAIL} | [Web Version]( November 17, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [CPB shows Buchanan's is "the Spirit of the 200%"]( [CPB shows Buchanan's is "the Spirit of the 200%"]( Crispin Porter Bogusky's "200% Mixtape" for Buchanan's (Buchanan's/YouTube) Crispin Porter Bogusky is celebrating people who identify as 100% American and 100% Hispanic in a "We are the Spirit of the 200%" campaign for Buchanan's Blended Scotch Whisky. The push, with collaboration from Kids of Immigrants, features Marcello Hernandez from "Saturday Night Live" and includes out of home takeovers and Noche Buena events. Full Story: [Muse by Clio]( (11/16) [LinkedIn]( [X]( [Facebook]( [Email]( A Marketer's Guide to App Engagement Data As marketers prepare for the full deprecation of the third-party cookie, they are hurrying to assemble reliable sources of scalable and privacy-compliant data. T-Mobile first-party Mobility Data is one form of data that marketers are leaning on heavily. [Get the guide.]( ADVERTISEMENT: [] Creative [] [Mischief urges social to be #SoProudOfOutback]( [Mischief urges social to be #SoProudOfOutback]( (Outback Steakhouse/Facebook) Mischief is touting Outback Steakhouse coming top in a customer satisfaction survey, while humorously acknowledging that consumers probably couldn't care less. A 20-second spot shows a woman disposing her chewing gum in a flyer sharing the good news, as a voice-over encourages viewers to get a free Bloomin' Onion by pretending to care using #SoProudOfOutback on social media. Full Story: [Ad Age (tiered subscription model)]( (11/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Bakery unveils new look for Shiner Light Blonde]( [Bakery unveils new look for Shiner Light Blonde]( "Shindig" (Shiner Beer/YouTube) Bakery created a new look for Shiner Light Blonde that emphasizes the beer's Texas heritage, supported by a national "Texas Does Light" campaign. Three 30-second spots tout the beer that "tastes like Texas" at a [tailgate party](, a shindig and [a BBQ](. Full Story: [Adweek]( (11/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Droga5's Pepe Funegra talks favorite work]( Pepe Funegra, creative director at Droga5, talks about creative inspirations and favorite work. Funegra explains why "The Self Destructing Book" was one his favorite campaigns and why he's proud of "We Can Talk About It" for the Ad Council. Full Story: [Muse by Clio]( (11/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Pereira O'Dell creates an AI-powered Insights Machine]( Pereira O'Dell used OpenAI's GPT-4 to create Insights Machine, a tool that enables marketers to talk to AI personas trained on proprietary data and other sources, and conduct virtual focus groups. "The experience of talking to the data is the result," says P.J. Pereira, co-founder and creative chairman. Full Story: [Ad Age (tiered subscription model)]( (11/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Mother, Mediahub, EG+ appointed by Dow Jones]( Dow Jones appointed three new agency partners following a competitive review: Mother to handle creative, brand and design, Mediahub to manage media and TBWA Worldwide's EG+ to lead content creation and production. The move ends the publisher's nearly 10-year relationship with The&Partnership and mSix&Partners. Full Story: [Adweek]( (11/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [35% of agencies have net zero decarbonization targets]( All of the top tech platform companies in the advertising and marketing industry have established science-based net zero targets, while 88% of marketers, 35% of agencies, 25% of media owners and 10% of adtech firms have followed suit, per Ad Net Zero analysis of its global supporters. Ad Net Zero Chair Sebastian Munden says increased adoption by the ad industry will have "a multiplier effect on all the other industries." Full Story: [Ad Age (tiered subscription model)]( (11/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Research and Insights]( Call on [4A's Research]( if you are doing research for new business, looking to support a recommendation to a client, or simply trying to stay up to date on techniques and trends in advertising and the agency business. 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