Movers+Shakers issues statement regarding NXIVM claims

Area 23 wins Agency of the Year for health care marketing | Alma, Opendoor take a giant nest to UCLA | Energy BBDO says Jack Daniel's is "Best Enjoyed Loud" Created for {EMAIL} | [Web Version]( November 13, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Area 23 wins Agency of the Year for health care marketing]( IPG's Area 23 won Agency of the Year at the Healthcare Marketing Impact Awards 2023, a joint initiative between Ad Age and Modern Healthcare. The agency was recognized for campaigns such as "Lil Sugar" for Hip Hop Public Health and "bAIgrapher," created for the Federal University of Health Sciences of Porto Alegre in Brazil to help Alzheimer's patients. Village Medical, with "The New Way to Well" campaign from Deutsch N.Y., won best in show. Full Story: [Ad Age (tiered subscription model)]( (11/13), [Ad Age (tiered subscription model)]( (11/13) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [Alma, Opendoor take a giant nest to UCLA]( [Alma, Opendoor take a giant nest to UCLA]( (Opendoor/YouTube) Alma took a giant bird's nest to UCLA's Family Weekend to remind empty nesters that they can find downsizing properties on Opendoor. The "Empty Nest for Sale" campaign features a short film showing parents at the college campus talking about what it's like when the final child leaves home and how the sadness is alleviated by a newfound freedom. Full Story: [Ad Age (tiered subscription model)]( (11/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Energy BBDO says Jack Daniel's is "Best Enjoyed Loud"]( [Energy BBDO says Jack Daniel's is "Best Enjoyed Loud"]( (Jack Daniel's/YouTube) Energy BBDO created a black-and-white "In the Moment" spot for Jack Daniel's that shows musicians Este Haim, Kingfish, St. Vincent and others performing on stage, accompanied by a bottle of the brand's whiskey, as copy reads, "Best Enjoyed Loud." The push is running across TV, social, online video and out of home. Full Story: [MediaPost Communications (free registration)]( (11/10) [LinkedIn]( [X]( [Facebook]( [Email]( A Marketer's Guide to App Engagement Data As marketers prepare for the full deprecation of the third-party cookie, they are hurrying to assemble reliable sources of scalable and privacy-compliant data. T-Mobile first-party Mobility Data is one form of data that marketers are leaning on heavily. [Get the guide.]( ADVERTISEMENT: [] Agency Insider [] [Publicis Creative CEO Andrew Swinand on being a veteran]( Andrew Swinand, CEO of Publicis Creative and Leo Burnett, talks about how serving in the US Army shapes his leadership approach and how agencies can do more to hire veterans. "Most people from the military aren't necessarily coming from white-collar upbringings, where they might be aware of advertising as an opportunity," Swinand says, noting agencies can "partner with veteran outplacement services to bring more veterans into the industry." Full Story: [Campaign US (tiered subscription model)]( (11/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [MOCEAN's Allan Gungormez talks favorite work]( Allan Gungormez, chief strategy officer at MOCEAN/O2, talks about creative inspirations and favorite work. Gungormez explains why he was inspired by "The Most Interesting Man in the World" for Dos Equis and why he's proud of the agency's campaign for PlayStation's latest "God of War" game. Full Story: [Muse by Clio]( (11/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Movers+Shakers issues statement regarding NXIVM claims]( Movers+Shakers issued a statement following allegations posted on social media that its co-founders were involved in the NXIVM cult -- a claim that came to light after the agency was acquired by Stagwell. Evan Horowitz and Geoffrey Goldberg, agency co-founders, admitted they'd attended an NXIVM-affiliated leadership course and stated, "When the shocking and abusive behavior by some of NXIVM's leaders were revealed, we ceased our participation entirely." Full Story: [Ad Age (tiered subscription model)]( (11/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google could be forced to delay demise of cookies ... again]( Google may have to extend the end of its third-party cookie tracking from the fourth quarter of 2024 until into 2025 due to a review by the UK's Competition and Markets Authority to ensure Google's Privacy Sandbox tech is competitive and a "standstill period" of 60 to 120 days after its analysis. A Google spokesperson says it's confident it can make the shift in 2024, but one ad executive noted, "If the date is not pushed, we are walking the industry off a cliff." 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