Report: Office return policies are pushing staff away

Zulu Alpha Kilo, Change the Ref sue the US | Virtue, Open X unveil "Destination Y3000" for Coca-Cola | Adam&eveDDB gets emotionally immersed in PlayStation 5 Created for {EMAIL} | [Web Version]( November 10, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Zulu Alpha Kilo, Change the Ref sue the US]( [Zulu Alpha Kilo, Change the Ref sue the US]( (Global Action on Gun Violence/YouTube) Zulu Alpha Kilo is helping Change the Ref take its fight against gun violence a step further by filing a Joaquin Oliver v. USA lawsuit, which argues that basic human rights, such as the right to life, are violated by US gun laws. An accompanying campaign, "The Lawsuit for Survival," features a 90-second spot showing gun violence survivors talking about their human right not to be shot, including at schools, theaters, bowling alleys and nightclubs. Full Story: [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT [] Creative [] [Virtue, Open X unveil "Destination Y3000" for Coca-Cola]( Virtue and WPP's Open X and Ogilvy created a "Destination Y3000" campaign for Coca-Cola's Y3000 Zero Sugar drink, which was co-created with AI. The push features a weeklong takeover of the Las Vegas Sphere, transforming it into a city from the future with the help of the Y3000 AI Cam, which incorporates futuristic versions of user-generated photos and a collection created in partnership with fashion brand Ambush. Full Story: [Marketing Dive]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Adam&eveDDB gets emotionally immersed in PlayStation 5]( [Adam&eveDDB gets emotionally immersed in PlayStation 5]( (PlayStation/YouTube) Adam&eveDDB created a 60-second "Feel it Now on PlayStation 5" spot for Sony Interactive Entertainment that begins with a narrator asking, "When did you last really feel something?" The ad shows a player immersed in the worlds of various PlayStation 5 games to the sound of a racing heartbeat as she experiences a whirlwind of emotions. Full Story: [ShootOnline (free content)]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( A Marketer's Guide to App Engagement Data As marketers prepare for the full deprecation of the third-party cookie, they are hurrying to assemble reliable sources of scalable and privacy-compliant data. T-Mobile first-party Mobility Data is one form of data that marketers are leaning on heavily. [Get the guide.]( ADVERTISEMENT: [] Agency Insider [] [How agencies can improve their new business efforts]( Pitch consultants discuss how agencies can better approach a tough new business market, including Victoire & Co.'s Rachel Huff, who has partnered with the 4A's to provide training resources around the issue. "My No. 1 piece of advice that I always give is that to win more new business and to grow your business, you have to be really smart about saying no to more opportunities," Huff says. Full Story: [Adweek]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gale's Kris Saim: Support employees with cancer]( Gale's Kris Saim talks about how the agency has supported him to enable to continue working after a stage four colon cancer diagnosis and urges other shops to do likewise. "[I]f it weren't for the work that I've done this year, I don't think I would have as positive of an outlook on my health as I currently do," Saim says. Full Story: [Adweek]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Report: Office return policies are pushing staff away]( Return-to-office policies in the ad industry are prompting 52% of employees to seek new opportunities, per a study from WorkReduce, which also reveals remote workers are less likely to experience burnout while in-person employees report better pay and career opportunities. Maria O'Keeffe, global chief people officer for Ogilvy, says in the report that there is a "war for talent" and agencies should "[c]ontinuously listen, experiment and adapt." Full Story: [MediaPost Communications (free registration)]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [2024 ad priorities: RMN, digital but ...]( Leading prognosticators say US ad spending next year will range from 4.3% to 7.6% growth, with retail media and digital advertising as two priorities. Wavemaker UK's Dominic Charles cautions that marketers shouldn't overlook traditional media, noting, "Channels like TV, radio and newsbrands have been proven to be as, if not more, effective at driving 'performance' as digital channels and have the advantage of creating significantly stronger long-term effects to boot." Full Story: [Adweek]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Decisions 2024: Registration is open]( [Decisions 2024: Registration is open]( (4A's) Decisions 2024 -- [Los Angeles]( on Feb. 7 and [Kansas City]( on March 20 -- is your chance to connect with advertising, business and technology thought leaders and peers to explore the latest developments in media, data, technology and entertainment and uncover pragmatic approaches to building for sustained growth. [Register now]( (free for 4A's members). 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