Did GS&P, BMW forget someone?

Did GS&P, BMW forget someone? | Saatchi & Saatchi makes debut for John Lewis | Maximum Effort, LinkedIn show parents confused by B2B Created for {EMAIL} | [Web Version]( November 9, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Did GS&P, BMW forget someone?]( [Did GS&P, BMW forget someone?]( (BMW USA/YouTube) Goodby Silverstein & Partners is touting BMW's Road Home Sales Event with a 45-second "Forget Something?" spot. The ad, featuring the same characters from last year's "Big Red Bow," shows an extended family chaotically loading their BMWs for a skiing holiday, before they drive off and realize they forgot their dad. Full Story: [ShootOnline (free content)]( (11/8) [LinkedIn]( [X]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT [] Creative [] [Saatchi & Saatchi makes debut for John Lewis]( [Saatchi & Saatchi makes debut for John Lewis]( (John Lewis/YouTube) UK retailer John Lewis unveiled its first holiday spot from Saatchi & Saatchi, a two-minute film titled "Snapper: The Perfect Tree" that features the tagline, "Let Your Traditions Grow." The ad, set to a bespoke song performed by Andrea Bocelli, tells the story of a young boy thinking he's planting the seed for a Christmas tree, but what the family gets instead is a Venus' flytrap with a big personality. Full Story: [The Drum (free registration)]( (11/9), [Adweek]( (11/9) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Maximum Effort, LinkedIn show parents confused by B2B]( [Maximum Effort, LinkedIn show parents confused by B2B]( "Acronym Daughter" spot for LinkedIn Ads by Maximum Effort (LinkedIn Ads/YouTube) Maximum Effort created a business-to-business campaign for LinkedIn that features humorous spots showing parents talking about their kids' jobs in the B2B world, including [a mom looking bemused]( as she explains her son sells invisible clouds. The campaign, which includes a voice-over saying, "Parents don't get B2B. LinkedIn does," is running across connected TV, paid media, owned channels and social, including Reddit and TikTok. Full Story: [Ad Age (tiered subscription model)]( (11/8), [MediaPost Communications (free registration)]( (11/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [TBWA\Chiat\Day L.A.'s Erin Riley on being agency "pirates"]( Erin Riley, CEO of TBWA\Chiat\Day L.A., talks about the agency's place within the TBWA collective, attracting and retaining talent, the importance of DEI and the office's focus on disruption. "This notion of challenging the status quo was always a part of us," Riley says, adding, "We coined this notion of ourselves as pirates and that was very much inspired by the work we did with Steve Jobs." Full Story: [Campaign US (tiered subscription model)]( (11/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Fors Marsh Group's Allyson Hummel talks favorite work]( Fors Marsh Group's Allyson Hummel talks about creative inspirations and favorite work. Hummel explains why she's proud of "Dear Hero" for the US Dept. of Health and Human Services and why she admires Brunet-Garcia's "I Am a Work of Art." Full Story: [Muse by Clio]( (11/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency News [] [Gale wins US creative AOR for Cotton Incorporated]( Gale won US creative agency of record for Cotton Incorporated, replacing almost 20-year incumbent DDB New York, now adam&eveDDB. "Our decision came down to Gale's strategic insights and approach to build awareness, preference and to strengthen purchase intent for Cotton," says Cotton Incorporated's Kim Kitchings. Full Story: [Ad Age (tiered subscription model)]( (11/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Abbey Klaassen succeeds Paulo Fogaca as US CEO at Dentsu Creative]( MediaPost Communications (free registration) (11/8) [] - [Omnicom combines Barefoot and Organic]( MediaPost Communications (free registration) (11/8) [] Media & Technology Trends [] [RMN "gold rush" poses challenges for ad execs]( Ad agencies are finding new challenges in directing an increasing share of ad dollars toward retail media networks amid a rapidly growing and fragmented field as brands explore alternatives to third-party cookies, say executives. Code3's Greg Wolny says the performance agency is talking with clients about the need to focus on results and profits, rather than media breadth. 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