Leo Burnett unboxes Dunkin' for the holidays

Ogilvy says be more carefree with Jameson | Leo Burnett unboxes Dunkin' for the holidays | Maximum Effort, Ryan Reynolds unveil "The Other Rob" Created for {EMAIL} | [Web Version]( November 8, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy says be more carefree with Jameson]( [Ogilvy says be more carefree with Jameson]( (Jameson Irish Whiskey/YouTube) Ogilvy is showing how Jameson whiskey helps people take life in their stride with a 60-second spot featuring a character named Jose, who lives a charmed life despite little setbacks. The global "Must Be a Jameson" campaign, narrated by actor Cillian Murphy, is running across linear and streaming TV, social media, audio and out of home, debuting in the US before rolling out to other markets. Full Story: [Muse by Clio]( (11/8), [Ad Age (tiered subscription model)]( (11/7), [Adweek]( (11/7) [LinkedIn]( [X]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [Leo Burnett unboxes Dunkin' for the holidays]( Leo Burnett shows people "Unboxing" Dunkin' Donuts in a 30-second holiday spot running across linear and streaming TV and social media, supported by out of home and social content on TikTok, Pinterest and Twitch. The ad, set to "Everybody Loves a Donut," shows people gathering for the holidays and gleefully opening Dunkin' boxes, including Santa and his elves. Full Story: [The Drum (free registration)]( (11/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Maximum Effort, Ryan Reynolds unveil "The Other Rob"]( [Maximum Effort, Ryan Reynolds unveil "The Other Rob"]( (Ryan Reynolds/YouTube) Maximum Effort's 30-second spot touting both Aviation American Gin and Wrexham AFC stars Ryan Reynolds with "The Other Rob" as his friend and co-owner of the soccer club, Rob McElhenney, is "not legally allowed to be in Aviation Gin commercials." The alternative Rob is Matchbox Twenty frontman Rob Thomas, who is asked to sing in Welsh about the gin, prompting Reynolds to quip, "I already like you better than 'other' Rob." Full Story: [The Drum (free registration)]( (11/7), [Ad Age (tiered subscription model)]( (11/7) [LinkedIn]( [X]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Agency Insider [] [ADCOLOR's Tiffany Warren: Don't let DEI slide]( Tiffany Warren, founder and president of ADCOLOR, talks about why it's essential that diversity, equity and inclusion remains a priority despite a shaky economy and damaging legislation. "Creative industries play a pivotal role in influencing DEI because of their direct interaction with consumers," Warren says, adding, "Internal DEI efforts in these industries will directly shape these creative executions and how they resonate in the marketplace." Full Story: [Ad Age (tiered subscription model)]( (11/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Media.Monks' Lucas on why social media is so important]( Social media can no longer be viewed as separate from the marketing strategy, and must be accompanied by strong governance to engage audiences with the right content and to ensure it aligns with brand values, writes Media.Monks' Amy Luca. "A brand's reputation, shareholder value and potential for growth are directly linked to how the brand is perceived on social," Luca writes. Full Story: [Marketing Dive]( (11/7) [LinkedIn]( [X]( [Facebook]( [Email]( A Full Report on Rideshare Advertising The demand for ridesharing is growing rapidly as consumers continue to get more comfortable in a post-pandemic world. This, in turn, is driving massive adoption of rideshare advertising as brands and agencies look to engage with consumers on the go. [Get the report.]( ADVERTISEMENT: [] Agency News [] [Carat wins US media for Papa Johns]( Papa Johns awarded its US media business to Dentsu's Carat, replacing incumbent Havas Media following a review. The brand invested $182.6 million in measured media last year, per Vivvix and Pathmatics, while COMvergence reports the company spent almost $250 million. Full Story: [MediaPost Communications (free registration)]( (11/7), [Ad Age (tiered subscription model)]( (11/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Rodrigo Jatene leaves DDB Chicago for W+K Latin America]( Ad Age (tiered subscription model) (11/7) [] - [Anthony O'Neill leaves GS&P for Golin Chicago as ECD]( Adweek (11/8) [] Media & Technology Trends [] [Yaccarino leans on media ties to reassure X advertisers]( X Corp. CEO Linda Yaccarino is leveraging relationships developed during her time in the television industry as she works to reassure brands that the sometimes controversial social media platform is still a valuable investment. Yaccarino's team is working with sports leagues and media companies to secure content for X (formerly Twitter) that advertisers will be comfortable with. Full Story: [The Wall Street Journal]( (11/7) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Research and Insights]( Call on [4A's Research]( if you are doing research for new business, looking to support a recommendation to a client, or simply trying to stay up to date on techniques and trends in advertising and the agency business. Available only to 4A's member agencies, our research specialists will support your agency by completing custom secondary research for you. 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