YouTube readies to test AI-powered conversation tools

Ogilvy, Samsung welcome you as "new employee" | Arnold Worldwide, Sam's Club unwrap "Gift" | Preacher, Foot Locker show "The Heart of Sneakers" Created for {EMAIL} | [Web Version]( November 7, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy, Samsung welcome you as "new employee"]( [Ogilvy, Samsung welcome you as "new employee"]( (Samsung/YouTube) Julien and Luc of "Emily in Paris" welcome viewers to Paris in a new Samsung spot from Ogilvy New York, telling the "new employee" why they should pick Galaxy Z Flip5 and Fold5 phones, with the characters' contrasting personalities highlighting the models' differences. The "Ze Choice" ad is running in various lengths on social and digital media, and five additional social videos follow the pair at work. Full Story: [Ad Age (tiered subscription model)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [Arnold Worldwide, Sam's Club unwrap "Gift"]( Arnold Worldwide's holiday spot "Gift" for Sam's Club features a family traveling to spend the holidays with loved ones, with the movements of the gift in the back of their car mirrored in the home of those who await their arrival. The ad intentionally focuses on emotions and togetherness instead of purchasing, the brand says. Full Story: [Marketing Dive]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Preacher, Foot Locker show "The Heart of Sneakers"]( [Preacher, Foot Locker show "The Heart of Sneakers"]( Spot featuring LaMelo Ball with Puma (Foot Locker/YouTube) Preacher's holiday campaign for Foot Locker, "The Heart of Sneakers," is running across TV, social and digital out of home, and features NBA stars Steph Curry, LaMelo Ball, Kevin Durant and Anthony Edwards and singer Enisa. The push spotlights how the retailer's store associates, or Stripers, can help customers find "hype for the holidays." Full Story: [Marketing Dive]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Marketer's Guide to App Engagement Data As marketers prepare for the full deprecation of the third-party cookie, they are hurrying to assemble reliable sources of scalable and privacy-compliant data. T-Mobile first-party Mobility Data is one form of data that marketers are leaning on heavily. [Get the guide.]( ADVERTISEMENT: [] Agency Insider [] [Area 23's Katie Stack: Tackle gender health inequity]( Area 23's Katie Stack urges action to address the gender inequity in health, exemplified by the old adage, "women get sicker, but men die quicker." Stack calls for more investment in women's health, an end to ignoring the experience of female patients, improving women's stress and paying women equally. Full Story: [Muse by Clio]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gen Z employees on what they want from work]( Four female Generation Z ad industry employees share their thoughts on the future of work and what they want from their employers. They talk about why a flexible, hybrid approach is best, why pay and mental health are equally important, the need for more mentorship and promotion opportunities, and why a diverse workplace is crucial. Full Story: [Ad Age (tiered subscription model)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Gut Miami wins global creative AOR for WeightWatchers]( Gut Miami won global creative agency of record for WeightWatchers and is preparing to introduce a big campaign early next year. "We wanted to find a partner who could help us transform our business, disrupt ourselves, build our brand for the long term and ultimately positively impact the lives of millions of people looking to find optimal solutions for their weight health," WeightWatchers' Amanda Tolleson said. Full Story: [Adweek]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [YouTube readies to test AI-powered conversation tools]( YouTube is testing an AI-powered YouChat chatbot that will answer questions about videos users are watching and provide recommendations for related content without interrupting playback. YouTube also is testing a feature that summarizes discussions regarding particular videos, with both tests starting with a select group of users, before being made available to paid subscribers. Full Story: [Variety]( (11/6), [TechCrunch (tiered subscription model)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Membership Guide for Emerging Professionals]( Emerging professionals and industry newcomers, in particular, will find that the 4A's serves as a subject-matter expert, career coach, research specialist, strategy consultant, media specialist, ESG, data and tech advisor helping them navigate the complex, fast-changing industry. With your agency's 4A's membership, you have access to a wide range of free and discounted resources and insights to help you in every aspect of your work. Learn [more in this guide]( and take advantage of your agency's 4A's membership. Managers, [please share this guide]( with your emerging professionals and industry newcomers! 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