Zulu Alpha Kilo mocks mandated office returns

Zulu Alpha Kilo mocks mandated office returns | Digitas Chicago shows Trolli candies urging "eat me" | OpenX, Coca-Cola want people to tap their "inner Santa" Created for {EMAIL} | [Web Version]( November 6, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Zulu Alpha Kilo mocks mandated office returns]( [Zulu Alpha Kilo mocks mandated office returns]( (Zulu Alpha Kilo/YouTube) Zulu Alpha Kilo is parodying tensions around office returns in a three-minute film where a fictitious agency, helmed by CEO Karen Sly, reacts to the new concept of "living from work," or spending seven days in the office, along with their families and pets. The mockumentary-style spot follows the staff as they embrace their new way of working, including their kids helping out with TikTok videos. Full Story: [Ad Age (tiered subscription model)]( (11/3), [ShootOnline (free content)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [Digitas Chicago shows Trolli candies urging "eat me"]( Digitas Chicago created a social campaign for Trolli that features videos where the brand's Sour Electric Crawlers come to life outside their candy bags and urge people to "eat me." Earned media was handled by Golin while Mindshare managed content amplification. Full Story: [The Drum (free registration)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [OpenX, Coca-Cola want people to tap their "inner Santa"]( [OpenX, Coca-Cola want people to tap their "inner Santa"]( (Coca-Cola/YouTube) Coca-Cola's 2023 holiday campaign, created by WPP's OpenX, represents the company's core values by asking people to find their "inner Santa" and help spread good in the world, said Islam ElDessouky, global head of creative strategy and content. The campaign's "The World Needs More Santas" video depicts multiple Santas and regular people performing selfless acts with the song "I Could Be Santa Claus" playing in the background, and additional elements include an interactive quiz and AI-powered Christmas postcards. Full Story: [Adweek]( (11/3), [The Drum (free registration)]( (11/3), [Ad Age (tiered subscription model)]( (11/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [We Are Social's Ariel Broggi talks favorite work]( Ariel Broggi, executive creative director of We Are Social and Narrative, talks about creative inspirations and favorite work. Broggi explains why he's proud of launching the [TikTok channel for Minions]( and why he was inspired by "[Bush](" for the Raleigh International Spy Conference. Full Story: [Muse by Clio]( (11/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Horizon Media's Smith-Wilson: DE&I is a business must]( Diversity, equity and inclusion efforts are under threat but must be prioritized as a business growth driver by agency leadership, writes Horizon Media's Latraviette Smith-Wilson. "We must design resilient systems, act with integrity and intentionality and inspire others with our commitments and our actions," Smith-Wilson writes. 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