Adam&eveDDB, AARP teach "pretirement"

Adam&eveDDB, AARP teach "pretirement" | Anomaly, Amazon Ads sculpt "Modern Advertisers" | McCann shows USPS is "Built for the Holidays" Created for {EMAIL} | [Web Version]( November 3, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Adam&eveDDB, AARP teach "pretirement"]( [Adam&eveDDB, AARP teach "pretirement"]( (Ad Council/YouTube) Adam&eveDDB New York's "This is Pretirement" spot for the AARP and Ad Council shows a woman's retirement fears come to life in the form of a big hairy creature, who informs her that there is still planning that can be done while she's in her "pretirement" phase. "To cut through the clutter, we're leaning into new terminology," said adam&eveDDB's Jason Ashlock and Paulo Junger. Full Story: [Muse by Clio]( (11/2), [The Drum (free registration)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT [] Creative [] [Anomaly, Amazon Ads sculpt "Modern Advertisers"]( Anomaly created a "Museum of Modern Advertisers" for Amazon Ads, which features statues depicting ad industry execs at work that were unveiled at the brand's unBoxed 2023 conference. The work is part of the brand's "Ads That Work as Hard as You Do" campaign and features sculptures such as "David vs. 2024," which shows a media executive on a "Goliath annual planning call, balancing reach and frequency metrics as delicately as the phone pressed against his clavicle." Full Story: [Muse by Clio]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann shows USPS is "Built for the Holidays"]( [McCann shows USPS is "Built for the Holidays"]( (USPS TV/YouTube) McCann Worldgroup created a "Built for the Holidays" campaign for the US Postal Service that shows a holiday diorama come to life as USPS trucks and workers help people "deliver even more holiday joy," a voice-over says. The push, running across national TV, online video, social and radio, includes QR codes linking to the USPS' "Operation Santa" site. Full Story: [The Drum (free registration)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Uncommon NYC's Sam Shepherd on his career journey]( Sam Shepherd, chief creative officer at Uncommon NYC, talks about how he got his start in advertising, his career, which has taken him to Russia and Brazil, and his favorite work. Shepherd reminisces about some of the earlier tasks in his journey, saying, "I had bosses who were brutal about my web banners. They would schedule what they would call 'postmortem meetings' about them." Full Story: [The Drum (free registration)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [RPA's Joe Baratelli: How to build long-term success]( Joe Baratelli, executive vice president and chief creative officer at RPA, explains what's kept him at the agency for 38 years and his "7-Layer Dip" recipe for "building brands while building the business." Baratelli writes, "To have business-building results, brands need a consistent voice. Stick with it." Full Story: [Muse by Clio]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Commentary: Bad Bunny breaks pop culture barrier on "SNL"]( HispanicAd (10/28) [] - [M&C Saatchi's Ella Walton on how to own imposter "syndrome"]( The Drum (free registration) (11/3) Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Movers+Shakers bought by Stagwell]( Movers+Shakers has been acquired by Stagwell and will become part of its Constellation Network while retaining its leadership. "We wanted to be allied with people who have that same innovative spirit, fast paced, with a belief that the industry can do much better than it's done in the past," explains Evan Horowitz, CEO and co-founder of Movers+Shakers. Full Story: [Adweek]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Uncommon wins creative AOR for SiriusXM]( Ad Age (tiered subscription model) (11/2) [] - [Mattel reviewing creative business for Barbie]( Ad Age (tiered subscription model) (11/1) [] Media & Technology Trends [] [Ad execs up the ante for TikTok in 2024]( Ad executives plan to continue boosting their TikTok budgets in 2024 with some reporting increases as much as 25%, and say that gaining traction on the platform requires constant content posting and spending to enhance ad efficiencies or achieve goals. TikTok is enticing brands by offering $14,000 in ad credits for the first quarter to those that spend $70,000 during the current quarter, report Digiday sources. 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