If you're not developing leaders, you'll soon lose them

If you're not developing leaders, you'll soon lose them | practice | Perfect pitching: Lessons from a 1913 advertising guide Created for {EMAIL} | [{NAME}]( at [{NAME}]( [For more relevant content - Update Your Profile]( | [Web Version]( November 2, 2023 CONNECT WITH SMARTBRIEF  [LinkedIn]( [Facebook]( [Twitter]( [SmartBrief on Leadership]( Innovative Ideas. Ahead of the Curve. [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Leading the Way [] [If you're not developing leaders, you'll soon lose them]( [If you're not developing leaders, you'll soon lose them]( (Pixabay) Leadership development practices are not a "nice to have" feature; they make companies three times more likely to exceed financial targets, 12 times more likely to engage and retain employees, and five times more likely to be more innovative than companies without them, a study from the Josh Bersin Company shows. Bristlecone Chief People Officer Lisa Lesko outlines their signature program that includes six rituals and six critical approaches that made leadership development part of company culture and led to a 15% decrease in attrition. Full Story: [Josh Bersin blog]( (11/1), [Forbes (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Use town halls, peer groups and learning months to embed leadership development practices into your culture, says [Bristlecone's Chief People Officer Lisa Lesko](. "Once your leadership model and program is solid, people flock to your company for work," [Josh Bersin notes](. DISCOVER A POWERFUL NETWORK OF HR LEADERS The SHRM Executive Network is where top brands, including Walmart, Qualtrics, H&M and Boeing, unite to drive the future of work. Elevate your HR leadership with curated experiences and invaluable insights. [Apply today]( to be part of this exclusive, influential community of executives. ADVERTISEMENT [] SmartBrief on Leadership [] [Perfect pitching: Lessons from a 1913 advertising guide]( [Perfect pitching: Lessons from a 1913 advertising guide]( (Steve McKee) Marketing adviser Steve McKee looks back at lessons from a 1913 book on advertising to examine its relevance today and finds several hits -- such as the importance of branding and the fact that consumers don't always have sound judgement -- and a few misses. One piece of guidance that hasn't aged well is the idea that "selling is serious" -- and therefore humor has no place in advertising. Full Story: [SmartBrief/Leadership]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Whether you're trying to sell an idea or a product, [fundamental principles will always apply](, McKee says. Strive for attention-getting, persuasiveness, reach and frequency. [] [Read more]( from Steve McKee on SmartBrief on Leadership   [] Smarter Communication [] [3 ethical dilemmas for consultants -- what would you do?]( A consultant's ethical dilemmas at work require tact and a measured reaction that weighs the values of the company, notes Harvard Business School senior lecturer David Fubini, who outlines three awkward situations: a freeloading coworker, an abusive vice president and a deadline met by relying on AI. Fubini offers his verdicts and notes that the answer lies in how the client might view it and potential harm to the company's reputation -- but when in doubt, speak up. Full Story: [Harvard Business School Working Knowledge]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Put it into practice: Turn to the veterans on your team for additional views and ethical guidance, Fubini advises. And [let the needs of the client help point the way]( to the right approach. [] Future of Work Your work future could include ... [] - [Tech pros see the future with promise]( Dice Insights (10/30) [] - [A LinkedIn view on AI and "a new world of work"]( Fast Company (tiered subscription model) (10/30) [] - [Remote work, DEI among top 2024 HR issues, panelists say]( HR Dive (10/27) [] In Their Own Words [] [Why CEOs need the objectivity to pick "the right road"]( Being a CEO can be lonely because they're the only ones with an objective view of the entire business, which means they have the heavy responsibility of "picking the right road," says Penny Pennington, managing partner at Edward Jones. "With the speed of change in the marketplace and in the world, the leadership playbook has shifted, and there are a lot of issues that require difficult decisions," Pennington says. Full Story: [LinkedIn]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Daily Diversion [] [Pigeons solve problems like AI does, research finds]( Pigeons solve problems like AI does, research finds (Pixabay) Pigeons solve problems in a similar way as artificial intelligence, according to a study in the journal IScience. Observing how pigeons categorized different shapes in order to receive a treat, researchers found that birds used a "brute force" method of trial and error and associative learning to improve their performance from 55% to 95% correct in one such task. Full Story: [Insider]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] SmartBrief Podcast Network [] [Energy Institute's Wayth shares stats on global energy landscape]( The Statistical Review of World Energy, which is compiled by the Energy Institute, offers a comprehensive look at global energy production, consumption, trade and emissions. Energy Institute Chief Executive Nick Wayth joins the show to discuss some of the key takeaways from the most recent edition of the review, including region- and country-specific growth of renewables and how the industry is navigating a 'Triple Crises' spawned by the pandemic and geopolitics. Wayth also looks ahead to share his hopes for what will take place at COP28. Full Story: [Renewable Energy SmartPod]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] SmartBreak: Question of the Day [] Nov. 2 is National Deviled Egg Day -- deviled eggs were popular in ancient Rome, but references to "deviled" eggs are more recent. What century did the term first appear? [Vote]( [12th century]( [Vote]( [16th century]( [Vote]( [18th century]( [Vote]( [20th century]( [] About The Editor [] Candace Chellew Candace Chellew Chellew [As Steve McKee's experience]( with a 1913 book of advertising advice reveals, some ideas are timeless, like the power of persuasion. Some advice, however, doesn't age well, like avoiding humor. It's the same in leadership. We've seen a move from top-down, command-and-control leadership toward more servant-based and egalitarian methods that treat employees as a team, not cogs in a machine. How have you seen ideas around leadership change over the years? [Share your insights](mailto:candace.chellew@futurenet.com)! If this newsletter helps you, please tell your colleagues, friends or anyone who can benefit. Forward them this email, or [send this link](. What topics do you see in your daily work that I should know about? Do you have praise? Criticism? [Drop me a note](mailto:candace.chellew@futurenet.com). And don't forget to send me photos of your pets, your office and where you spend your time off. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing SmartBrief on Leadership with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/leadership/?referrerId=japnABMSAp [] [] I've always liked the idea of trying to be as individual as possible. [Sade Adu](, singer, songwriter [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:leadership@smartbrief.com) | [ADVERTISE](mailto:lengel@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036