Publicis Groupe, Walmart bring back "Mean Girls"

Arts & Letters, Bed Bath & Beyond show "An Icon Returns" | Walton Isaacson says "Life Awaits" for American Airlines | Publicis Groupe, Walmart bring back "Mean Girls" Created for {EMAIL} | [Web Version]( November 2, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arts & Letters, Bed Bath & Beyond show "An Icon Returns"]( [Arts & Letters, Bed Bath & Beyond show "An Icon Returns"]( (Bed Bath & Beyond/YouTube) Arts & Letters created "An Icon Returns" campaign for the now fully online retailer Bed Bath & Beyond, which is anchored by a 60-second spot showing people going wild at the news of the retailer's return, and its 20% off coupons, which also are featured in videos and out-of-home content. The push is running across TV, digital, print and out of home in New York City, including a Times Square billboard and a takeover of Penn Station in December. Full Story: [Adweek]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Walton Isaacson says "Life Awaits" for American Airlines]( Walton Isaacson's debut campaign for American Airlines, "Life Awaits," features multiple ads focusing on the brand's loyalty program that are running across online video, connected TV, social, search and display. One 30-second spot, "Check," shows a diverse range of travelers using the airline's AAdvantage loyalty program to check off everything they need before setting off on their trips. EssenceMediacom handled media. Full Story: [MediaPost Communications (free registration)]( (11/1), [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Publicis Groupe, Walmart bring back "Mean Girls"]( [Publicis Groupe, Walmart bring back "Mean Girls"]( (Walmart/YouTube) Walmart is touting its Black Friday deals by bringing together the cast of "Mean Girls" in a two-minute spot where they embrace their roles as adults, being a weather presenter, a mom and a guidance counselor, as a school gets excited about the upcoming shopping event. The push was created by Publicis Groupe shops including the Community, Fallon, Publicis New York, Digitas and Contender. Full Story: [Adweek]( (11/1), [Marketing Dive]( (11/1), [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Perfect pitching: Lessons from a 1913 advertising guide]( [Perfect pitching: Lessons from a 1913 advertising guide]( (Steve McKee) Marketing adviser Steve McKee, co-founder of McKee Wallwork, looks back at lessons from a 1913 book on advertising to examine its relevance today and finds several hits -- such as the importance of branding and the fact that consumers don't always have sound judgment -- and a few misses. One piece of guidance that hasn't aged well -- "buying and selling are always serious matters" -- and therefore humor has no place in advertising. Full Story: [SmartBrief/Leadership]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Is a dependence on portfolio schools foiling diversity?]( Ad industry experts discuss why agencies are over-reliant on portfolio schools for talent, with a lack of agency resources for mentoring and training voiced as one reason, and how that hampers diversity efforts. "The real miss is these programs are expensive, which means fewer people of lesser means enter the industry," says Jonathan Schoenberg, executive creative director and partner at TDA Boulder. 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Full Story: [Adweek]( (11/1), [Ad Age (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: How brands are parsing holiday ad budgets]( This year's holiday spending will be at least equal to last year's spending for 86% of marketers, while 53% will exhaust most of their budget this month and 34% will focus on December, per a report from Comscore's Proximic programmatic division and adtech platform Nexxen. Nearly 80% will run website or browser ads (excluding social), 74% will use connected TV or OTT campaigns and 69% will use first-party data, followed by contextual data (68%) and third-party data (58%). Full Story: [Marketing Brew]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Upcoming 4A's webinars]( Agencies face new challenges and opportunities every day. You don't have to figure it all out on your own. 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