How B-Corp status is making a difference at Dept

GSD&M, Capital One bring holiday fever with Travolta | Rethink, Uber Eats play word games with iconic horror | Tombras, Steak-umm use "DeepSteaks" to warn of AI fakes Created for {EMAIL} | [Web Version]( November 1, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GSD&M, Capital One bring holiday fever with Travolta]( [GSD&M, Capital One bring holiday fever with Travolta]( (Capital One/YouTube) GSD&M created a 60-second "Holiday Night Fever" spot for Capital One that stars John Travolta as Santa, who goes gift shopping with his Quicksilver card before strutting his stuff on the dance floor to "Stayin' Alive" by the Bee Gees. The ad features a cameo from Travolta's "Saturday Night Fever" co-star, Donna Pescow. Full Story: [Muse by Clio]( (10/31), [Ad Age (tiered subscription model)]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT [] Creative [] [Rethink, Uber Eats play word games with iconic horror]( Rethink New York created a Halloween campaign for Uber Eats that rewarded people with promotional codes if they filled in the blanks of incomplete quotes from iconic horror movies. The push, which ran across out of home, social and online video, required collaboration from movie studios and production companies to use imagery and lines from films including "Scream," "The Exorcist," "The Ring" and "Nightmare on Elm Street." Full Story: [Ad Age (tiered subscription model)]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Tombras, Steak-umm use "DeepSteaks" to warn of AI fakes]( [Tombras, Steak-umm use "DeepSteaks" to warn of AI fakes]( (Steak-umm/YouTube) Tombras created a "DeepSteaks" social campaign for Steak-umm that highlights the perils of AI-powered deepfakes with a video that begins by showing vegans explaining the morals behind their choice, before devouring a vegan sandwich. The video then shows a production crew quickly using AI tools to manipulate their voices and bodies to make it appear as if they've loved eating a Steak-umm sandwich, and the shocked, angry reactions as participants watch the footage. End copy reads, "If a deepfake can make a vegan say they love meat ... imagine what a deepfake could make you say." Full Story: [Ad Age (tiered subscription model)]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( InMarket's 2023 Holiday Playbook Complete with 12 in-depth strategies, InMarket's 2023 Holiday Playbook contains key recommendations to help marketers maximize holiday success. [Download here.]( ADVERTISEMENT [] Agency Insider [] [AbelsonTaylor's Janet Barker-Evans talks favorite work]( Janet Barker-Evans, chief creative officer at AbelsonTaylor Group, talks about creative inspirations and favorite work. Barker-Evans explains why she admired Eurofarma's "Scrolling Therapy," describing it as "an amazing example of how creativity and technology can combine to solve real problems." Full Story: [Muse by Clio]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How B-Corp status is making a difference at Dept]( Executives from Dept discuss how becoming B Corp-certified helps to attract both talent and clients. "It tipped me over to take the job," says Missy Foristall, CEO of Americas and global chief operating officer, about the agency's commitment to making the world a better place. Full Story: [Digiday (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [20 Email Security Providers You Should Know]( - [Core Java Cheatsheet]( - [Pipeline Palooza: Proven plays to prime your '24 pipeline]( [] Agency News [] [Curiosity replaces Empower for Gorilla Glue]( Curiosity is taking over from Empower to manage media for Gorilla Glue Co., according to sources. The brand made a measured media investment of $19.2 million in 2022 and $10.9 million in the first half of 2023, per Vivvix and Pathmatics. Full Story: [Ad Age (tiered subscription model)]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Advertisers object to new CFPB proposal]( Privacy for America, which includes the 4A's, filed comments objecting to portions of a recent Consumer Financial Protection Bureau proposal that would restrict data brokers from selling income, payment history and criminal record data for ad targeting. The proposal would "severely hinder small and start-up businesses' ability to find new customers, diminish and damage market efficiencies that exist today, and harm consumers by causing prices to rise," the group states. Full Story: [MediaPost Communications (free registration)]( (10/31) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Redefining the future of advertising talent]( 4A's and Catalyte have [partnered to create]( a more diverse, dynamic and inclusive advertising industry. Catalyte's end-to-end, AI-driven, re-skilling program makes significant strides to eliminate hiring bias and creates opportunities based on aptitude, regardless of background or education, providing a highly-skilled and de-risked hiring process for agencies. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] November at its best -- with a sort of delightful menace in the air. [Anne Bosworth Greene](, writer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036