FCB, Ad Council unveil "Love, Your Mind"

FCB, Ad Council unveil "Love, Your Mind" | RQ Agency, Pizza Hut embrace TikTok's "Girl Math" | The Mayor, Consumer Cellular show "Shot on Flip Phone" Created for {EMAIL} | [Web Version]( October 25, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [FCB, Ad Council unveil "Love, Your Mind"]( [FCB, Ad Council unveil "Love, Your Mind"]( (Ad Council/YouTube) FCB's New York and Chicago offices created a "Love, Your Mind" campaign for the Ad Council and Huntsman Mental Health Institute, anchored by a 60-second spot featuring Black and Hispanic men being encouraged by their mind to seek help when they need it. The campaign is running in English and Spanish across linear TV, social, radio and out of home, and will expand next year to target other at-risk demographics, including Asian Americans and Pacific Islanders, women and the LGBTQ+ communities. Full Story: [Ad Age (tiered subscription model)]( (10/24), [Adweek]( (10/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT [] Creative [] [RQ Agency, Pizza Hut embrace TikTok's "Girl Math"]( [RQ Agency, Pizza Hut embrace TikTok's "Girl Math"]( (Pizza Hut/YouTube) Pizza Hut is embracing TikTok's "Girl Math" trend with a video from RQ Agency starring creator Anna Sitar who touts the chain's $7 Deal Lover's promotion saying, "Ordering in means not doing the dishes tonight, saving time. Time is money. Girl math." The chain's promotion also is touted in ads from GSD&M, which are running across linear TV, social and online video, and [star Ego Nwodim]( from "Saturday Night Live." Full Story: [Ad Age (tiered subscription model)]( (10/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Mayor, Consumer Cellular show "Shot on Flip Phone"]( [The Mayor, Consumer Cellular show "Shot on Flip Phone"]( (Consumer Cellular/Facebook) The Mayor created a "Shot on Flip Phone" campaign for Consumer Cellular's IRIS Flip, which parodies Apple's iconic push with low-fi photos taken by the flip phone accompanied by copy encouraging people to embrace the moment in their real life, instead of recording it for social media. Havas Edge handled out-of-home elements while Bandolier and Studio 95 managed influencer marketing. Full Story: [Ad Age (tiered subscription model)]( (10/24), [MediaPost Communications (free registration)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Agency Insider [] [Agency leaders: The pitch is more than the creative]( The 4A's brought together leaders from Allen & Gerritsen, Fig, Giant Spoon, Joan Creative, Ogilvy and Wavemaker North America to discuss the pitching process, how they'd like to see it change and how to make the best use of talent. Ogilvy New York President Darla Price says, "It should be about the chemistry, about how you partner and how you solve the hardest strategic problems," while Joan Creative CEO and co-founder Lisa Clunie adds, "If you're looking for the perfect campaign, you can really miss the cultural fit." Full Story: [Adweek]( (10/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas Health & You's Poschenrieder talks favorite work]( Dirk Poschenrieder, managing director of Havas Health & You, talks about his creative inspirations and favorite work. Poschenrieder also discusses two campaigns that he admires -- Droga5's "Truth is Hard" for The New York Times and Wieden+Kennedy's "Dream Crazy" for Nike featuring Colin Kaepernick. Full Story: [Muse by Clio]( (10/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [DDB Latina CEO and President Juan Carlos Ortiz departs]( DDB Latina CEO and President Juan Carlos Ortiz is leaving the agency after 15 years to "pursue personal entrepreneurial business ventures" and the shop is "reviewing [its] structure" based on his exit, the agency said. "I have so much gratitude and respect to all the people at DDB who have contributed to an era of unforgettable success," Ortiz said. Full Story: [Campaign US (tiered subscription model)]( (10/24), [Adweek]( (10/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Tributes to 3 historic agency brands lost in VML creation]( Ad Age (tiered subscription model) (10/24) [] - [Ed Kim promoted by MRM to global chief commerce officer]( Campaign US (tiered subscription model) (10/24) [] Media & Technology Trends [] [Google yields solid Q3 ad growth]( Alphabet's Google yielded a 9.5% bump in ad revenue to $59.7 billion for the third quarter, while YouTube witnessed a 12.5% gain to reach $7.95 billion. Google plans to continue focusing on AI following the rollout of tools such as its Bard chatbot and YouTube is concentrating on Shorts and YouTube Music. Full Story: [Deadline Hollywood]( (10/24), [The Wall Street Journal]( (10/24), [Variety]( (10/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Research: An extension of your team]( The [4A's Research]( team provides real-time, customized research and intelligence for agencies pursuing new business, insights on categories and knowledge on evolving trends. The 4A's research team brings human capital and leading tools to keep agencies informed and up-to-speed. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Upcoming 4A's webinars]( Agencies face new challenges and opportunities every day. You don't have to figure it all out on your own. The 4A's partnerships bring you first-hand experience and expertise from around the industry tailored to agencies. 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