Spark wins creative marketing AOR for Visit Baltimore

Translation, Beats by Dre unveil "The King & The Viking" | W+K, Kahlua tap Salma Hayek for "Stir Up" | BBDO, Macy's help a boy find the right holiday gift Created for {EMAIL} | [Web Version]( October 24, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Translation, Beats by Dre unveil "The King & The Viking"]( Translation created a two-minute "The King & The Viking" spot for Beats by Dre, which stars LeBron James and Manchester City soccer star Erling Haaland, and is narrated by the former's wife, Savannah James, and the latter's dad, Alfie Haaland. The ad shows the pair receiving pep talks from their loved ones via Beats Studio Pro and Beats Studio Buds+ as they step once again into their respective sporting arenas. Full Story: [Adweek]( (10/23), [The Drum (free registration)]( (10/23), [Ad Age (tiered subscription model)]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [W+K, Kahlua tap Salma Hayek for "Stir Up"]( Wieden+Kennedy London tapped Salma Hayek to star in a "Stir Up" campaign for Kahlua, which features a series of humorously dramatic spots in the style of a telenovela. The push will debut in the US in November before expanding globally. Full Story: [The Drum (free registration)]( (10/23), [Muse by Clio]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBDO, Macy's help a boy find the right holiday gift]( Macy's unveiled a 30-second version of its holiday spot from BBDO during Fox's "NFL Sunday," which shows a boy painstakingly searching the store for the perfect gift -- that, in the end, is presented to Santa. The ad will also run in a 60-second version in cinemas and on linear TV during the Macy's Thanksgiving Day Parade. Full Story: [Ad Age (tiered subscription model)]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Agency Insider [] [TBWA\Media Arts Lab's Lucia Orlandi talks favorite work]( Lucia Orlandi, executive creative director at TBWA\Media Arts Lab, talks about creative inspirations and favorite work. Orlandi explains why working to relaunch Mailchimp while at R/GA is one of her favorite creative projects and why she's proud of the agency's campaign for Apple's MacBook Air 15". Full Story: [Muse by Clio]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mekanism's Jason Harris on acquisitions and the future]( Mekanism CEO Jason Harris talks about the agency's acquisition last year by Plus Company, why it bought Zapiens and what's next. "Now that we've got the digital experience, the lower-funnel work going, it's time to bolster up media with performance," Harris says, noting, "I think 2024 is going to be a big year. I'm feeling hopeful." Full Story: [Marketing Dive]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Spark wins creative marketing AOR for Visit Baltimore]( Visit Baltimore selected Spark as the creative marketing agency of record following a competitive review. "This isn't just about making awesome and innovative campaigns -- it's about telling the real stories of the city, its culture, and its people," said Michael Peters, founder and chief creative officer of Spark. Full Story: [Adweek]( (10/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Brands see value in logged-in environments]( Logged-in environment targeting is favored over the anonymous open web by 66% of advertisers and 74% plan to increase their allocations towards email, social and other interfaces this year, according to LiveIntent. Amid the rise of data privacy and online anonymity, LiveIntent predicts increased logged-in testing, "scaling as success is either 'correlated' or directly attributable" and success among the channels that can glean valued first-party data that can be shared with brands. 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