Chips Ahoy spotlights multicultural art in AR

BBDO NY revamps Snickers' "Who Are The Chefs?" | Johannes Leonardo shows VW is "built just right" | Chips Ahoy spotlights multicultural art in AR Created for {EMAIL} | [Web Version]( October 23, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO NY revamps Snickers' "Who Are The Chefs?"]( BBDO New York recreated Snickers' 1996 "Who Are The Chefs?" spot, showing a man painting a football field, before Andy Reid, head coach of the Kansas City Chiefs, points out his spelling error. "Maybe you just need a Snickers," says the voice-over in the spot, which is part of the "Rookie Mistakes" campaign and is running across TV, streaming, digital and social. Full Story: [The Drum (free registration)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Report: Digital Advertising Trends Forrester Research teamed up with Smartly.io, the leading multi-channel creative and media optimization advertising platform, to uncover how savvy marketers can maximize budgets. [Download the report for data, insights and best practices.]( ADVERTISEMENT: [] Creative [] [Johannes Leonardo shows VW is "built just right"]( Johannes Leonardo created a 60-second "No Going Back" spot for Volkswagen that shows a woman unable to get comfortable in seats at the cinema, therapist's office or at home. The reason why is revealed when she is cushioned perfectly by the seat in her 2024 Volkswagen Taos, which is "built just right." Full Story: [Ad Age (tiered subscription model)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Chips Ahoy spotlights multicultural art in AR]( Chips Ahoy teamed with Boys & Girls Clubs of America and the High Museum of Art in Atlanta to create an augmented reality experience, "Happy By Design," which enables people to interact with art created by multicultural artists. Digitas, Dentsu, VaynerMedia and PxP contributed to the campaign, which includes a $1 donation to the High Museum of Art and Boys & Girls Clubs of America by the brand each time the experience is accessed. Full Story: [Adweek]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( InMarket's 2023 Holiday Playbook Complete with 12 in-depth strategies, InMarket's 2023 Holiday Playbook contains key recommendations to help marketers maximize holiday success. [Download here.]( ADVERTISEMENT [] Agency Insider [] [Movers+Shakers co-founders talk TikTok]( Evan Horowitz and Geoffrey Goldberg, co-founders of Movers+Shakers, talk about how they set up the agency with a focus on entertainment and storytelling. The pair discuss how their "Eyes. Lips. Face" TikTok campaign for e.l.f. Cosmetics put the agency on the map, generating a record-breaking 5 million user videos. Full Story: [Campaign US (tiered subscription model)]( (10/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Day One Agency's Jamie Falkowski talks favorite work]( Jamie Falkowski, partner and chief creative officer at Day One Agency, talks about creative inspirations and favorite work. Falkowski explains why he's proud of the "FreePointers" campaign for Chipotle Mexican Grill and why working on a 2013 pop-up campaign, "The Newsstand," was one of his favorite projects. Full Story: [Muse by Clio]( (10/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Look at the American Brand Today What does it mean to be a successful brand? In our industry-leading brand valuation, combined with research from the world's most extensive brand equity study, we showcase how today's top brands continue to retain consumer loyalty and outperform the market. [Download our booklet now.]( ADVERTISEMENT Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [20 Email Security Providers You Should Know]( - [Core Java Cheatsheet]( - [Pipeline Palooza: Proven plays to prime your '24 pipeline]( [] Agency News [] [A tribute to the late Gerry Rubin, RPA co-founder]( RPA co-founder Gerry Rubin passed away at the age of 83 and colleagues pay tribute to his career. "He had the unwavering trust of our clients and their business needs. Always supporting and championing people to do what's right in support of the best creative ideas," said Joe Baratelli, chief creative officer at RPA. Full Story: [Ad Age (tiered subscription model)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Uncommon opens NY office, taps Sam Shepherd as CCO]( Ad Age (tiered subscription model) (10/20) [] - [26 B Corp-certified agencies demand Havas loses certification]( Adweek (10/20) [] Media & Technology Trends [] [Brands need to take care as Israel-Hamas conflict goes on]( Brands running ads on social media need to add war and other keywords to content adjacency controls and boost moderation practices amid the growing spread of misinformation and disinformation related to the Israel-Hamas conflict, suggests a NewsGuard report. People engaged with posts featuring misinformation almost 1.35 million times during the first week of hostilities and global views surpassed 100 million. Full Story: [MediaPost Communications (free registration)]( (10/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Upcoming 4A's webinars]( Agencies face new challenges and opportunities every day. You don't have to figure it all out on your own. The 4A's partnerships bring you first-hand experience and expertise from around the industry tailored to agencies. 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