Agency leaders talk pitching impressions

It's "Feeding Time," say TBWA\Chiat\Day, Jack in the Box | Innocean, Hyundai test Troy Polamalu's driving skills | Media.Monks, BMW show Lil Miquela yearn to be human Created for {EMAIL} | [Web Version]( October 16, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [It's "Feeding Time," say TBWA\Chiat\Day, Jack in the Box]( [It's "Feeding Time," say TBWA\Chiat\Day, Jack in the Box]( (Jack in the Box/YouTube) TBWA\Chiat\Day L.A. released its "Feeding Time" horror film that runs nearly 7 minutes, 30 seconds for Jack in the Box, which was created with the help of Hollywood horror writers and is running across YouTube and social media. The film, which touts the brand's Monster Tacos, stars brand mascot Jack Box and tells the tale of some Halloween bullies getting their comeuppance when they're terrorized by an Angry Monster Tacos truck. Full Story: [ShootOnline (free content)]( (10/13), [The Drum (free registration)]( (10/13), [Muse by Clio]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Innocean, Hyundai test Troy Polamalu's driving skills]( [Innocean, Hyundai test Troy Polamalu's driving skills]( (Hyundai USA/YouTube) Innocean is touting the new Hyundai Tucson with the help of former NFL star Troy Polamalu, who tests the vehicle's safety features on a visit to the farmer's market. The humorous "Safeties Depend on Safety" spot debuted during Amazon Prime Video's "Thursday Night Football," and Canvas handled the media buy. Full Story: [The Drum (free registration)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Media.Monks, BMW show Lil Miquela yearn to be human]( [Media.Monks, BMW show Lil Miquela yearn to be human]( (BMW/YouTube) Media.Monks created a short film for BMW, directed by Stefanie Soho and starring virtual influencer Lil Miquela. The film, running in the US and globally, tells the story of Miquela getting a glimpse of what it's like to experience human emotions by driving the car. Full Story: [Ad Age (tiered subscription model)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders talk pitching impressions]( Agency leaders talk about setting the tone during a pitch, sharing their rituals and offering tips for success. "We simply show up as people our prospective clients want to hang out with," says VMLY&R's Stephanie Antonelli, while Signal Theory's Seth Gunderson notes, clients "aren't hiring agencies per se; they're hiring the people (the performers) in the room." Full Story: [The Drum (free registration)]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FutureBrand's Daniel Andersson talks favorite work]( Daniel Andersson, chief creative officer at FutureBrand North America, talks about creative inspirations and favorite work. Andersson explains why working with Spike Lee on Absolut Brooklyn was one of his favorite creative projects and why he was inspired by Forsman & Bodenfors' "Made by Sweden" spot for Volvo. Full Story: [Muse by Clio]( (10/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [AI Terms Cheat Sheet]( - [Getting Started with Apache Hadoop]( - [12 Ways to Approach the Cybersecurity Skills Gap Challenge in 2023]( - [Data Center Acronyms Cheat Sheet]( - [6 Worthless Security Tactics That Won't Go Away]( [] Agency News [] [Doe-Anderson named AOR for Georgia Aquarium]( Doe-Anderson was named agency of record for Atlanta's Georgia Aquarium and will lead strategy, creative and media with its first work debuting in the spring. "Doe-Anderson impressed us by showing a deep curiosity and understanding of our business," said Georgia Aquarium's Dan Dipiazzo. Full Story: [MediaPost Communications (free registration)]( (10/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Brands, social platforms grapple with Israel-Hamas war]( As social platforms step up efforts to try to stop the spread of misinformation during the latest Israel-Hamas war, ensure EU data compliance and prevent another brand safety "adpocalypse," brands and agencies are determining how to market within this environment. One former ad exec predicts, "You'll see advertisers pausing in many feeds," while AJL Advisory CEO Lou Paskalis talks brand safey, noting, "This is not about adjacency. This is about the fact that I don't want my advertising dollars running on platforms that are disseminating misinformation." 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