Translation, NBA show "Everyone's Game"

Translation, NBA show "Everyone's Game" | WorkInProgress, Domino's offer an "Emergency Pizza" | Augusto, Taika Waititi answer New Zealand's call Created for {EMAIL} | [Web Version]( October 10, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Translation, NBA show "Everyone's Game"]( [Translation, NBA show "Everyone's Game"]( (NBA/YouTube) Translation is ramping up excitement for the new NBA season with an "Everyone's Game" spot that shows an array of players getting ready to the sounds of "How You Like Me Now?" by The Heavy's. The campaign is running across linear and connected TV, digital, social, programmatic and out of home, including augmented reality experiences. Full Story: [Ad Age (tiered subscription model)]( (10/6), [Muse by Clio]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Online Master's in Applied Statistics Gain advanced statistical skills with a Master of Science in Applied Statistics. [This online program]( teaches students marketable skills in probability, statistical theory, statistical methods, experimental design and data management. [Learn more and request information here]( ADVERTISEMENT: [] Creative [] [WorkInProgress, Domino's offer an "Emergency Pizza"]( [WorkInProgress, Domino's offer an "Emergency Pizza"]( (Domino's Pizza/YouTube) WorkInProgress and Domino's are giving customers who place an online or mobile order of $7.99 or more an "Emergency Pizza" to redeem when life gets in the way of cooking. The push is running across TV, social, digital, print and out of home, including a humorous 30-second spot showing a man redeeming his Emergency Pizza when he's unable to open a jar of pasta sauce. Full Story: [Marketing Dive]( (10/9), [Ad Age (tiered subscription model)]( (10/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Augusto, Taika Waititi answer New Zealand's call]( [Augusto, Taika Waititi answer New Zealand's call]( (100% Pure New Zealand/YouTube) Augusto created an amusing short film for Tourism New Zealand that features Taika Waititi bailing on an ad shoot because he's working on the second season of "Our Flag Means Death," sending in his stunt double Jade Daniels instead, much to the dismay of director Jackie van Beek. When Daniels doesn't quite meet requirements, van Beek persuades Waititi to answer the call, "New Zealand needs you." Full Story: [Ad Age (tiered subscription model)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [GS&P's Martin Pagh Ludvigsen on the fediverse]( Martin Pagh Ludvigsen, director of creative technology and AI at Goodby, Silverstein and Partners, talks about how the fediverse could open up a new world of community building for brands. Ludvigsen discusses how audiences and content can move freely around the fediverse, no longer tied to the fate and whims of social platforms, and his optimism that an advertising solution will be available. Full Story: [Digiday (tiered subscription model)]( (10/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [MEL's Luis Miguel Messianu: Engage Hispanic audiences]( Luis Miguel Messianu, founder, president and chief creative officer of Messianu/Edelman/Lerma (MEL), writes about how advertising can better engage and uplift Hispanic communities. "The best work is based on our life experiences and cultural upbringing, and it's relatively easy to spot work that wasn't created by people that live the culture," Messianu writes. Full Story: [Ad Age (tiered subscription model)]( (10/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Wolff Olins reveals new logo in brand refresh]( [Wolff Olins reveals new logo in brand refresh]( (Wolff Olins/Instagram) Wolff Olins unveiled a rebrand that includes a refreshed logo, set in a new yellow hue featuring a curvy "W" in Wolff and a straightforward "O" in Olins to reflect the "the math and the magic" of the agency's strategic and creative services. "This sort of precision and rigor on the one hand, and the wild curiosity and creativity on the other -- we've never had to make a choice to be either one. We've always just been both" says global CEO Sairah Ashman. Full Story: [Ad Age (tiered subscription model)]( (10/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Hearts & Science named media AOR for Virgin Voyages]( Adweek (10/9) [] - [Agency ad jobs down slightly in August; ad industry up 3K in September]( Ad Age (tiered subscription model) (10/6) [] Media & Technology Trends [] [AI-related concerns becoming evident]( Celebrity deepfake ad scams and Meta stickers that generate controversial content are recent examples of the "bitter fruit" that generative AI can yield, writes Marty Swant. These instances show how alarms among experts regarding potential data privacy and misinformation "are more than just a hypotheses -- and provide concrete examples for how the AI era might accelerate the same woes of Web2," Swant writes. 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