And the finalists for Adweek's Agency of the Year are ...

And the finalists for Adweek's Agency of the Year are … | W+K, Aeromexico makes iguana's dream to fly come true | TBWA\Chiat\Day taps Jennifer Coolidge for Discover Created for {EMAIL} | [Web Version]( October 6, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [And the finalists for Adweek's Agency of the Year are …]( Deutsch L.A., Goodby Silverstein & Partners, Mischief, TBWA and Wieden+Kennedy are the five finalists shortlisted for Adweek's 2023 US Agency of the Year. Last year, the title was won by Anomaly. Full Story: [Adweek]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Register for the 4A's MAIP Golden Gala, Oct. 23 Join us in New York to celebrate the 50th anniversary of our Multicultural Advertising Intern Program (MAIP) and honor luminaries whose career contributions and impact embody the mission of MAIP and the 4A's Foundation. [Register now.]( ADVERTISEMENT [] Creative [] [W+K, Aeromexico makes iguana's dream to fly come true]( [W+K, Aeromexico makes iguana's dream to fly come true]( (Aeromexico/YouTube) Wieden+Kennedy Mexico created a global "Esto es Volar" ("This Is flying") campaign for Aeromexico, anchored by a 90-second spot where an iguana's dreams of flying are finally realized with the help of an eagle. "Together, we created a campaign inspired by timeless animated films audiences know and love, with the hope that it resonates with a new generation of flyers," said Jessica Apellainz, executive creative director at W+K Mexico. Full Story: [Muse by Clio]( (10/5), [Ad Age (tiered subscription model)]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day taps Jennifer Coolidge for Discover]( [TBWA\Chiat\Day taps Jennifer Coolidge for Discover]( (Discover/YouTube) TBWA\Chiat\Day L.A. created an "Especially for Everyone" campaign for Discover that stars Jennifer Coolidge, who, in a 30-second spot, is disappointed to find out that every customer gets cashback on debit card purchases -- in addition to credit card purchases -- not just her. The push is running across linear and streaming TV, radio and social media. Full Story: [Ad Age (tiered subscription model)]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [4 agency lessons from the world of farming]( Danette Amstein, co-founder and a managing principal of Midan Marketing, writes about how four lessons learned from her childhood on a farm apply to advertising. "Rather than chasing short-term gains and quick fixes, farmers prioritize sustainable growth and long-term planning," Amstein writes, adding, "The same principles apply to strategic planning for clients." Full Story: [Ad Age (tiered subscription model)]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mischief's Bianca Guimaraes talks career]( Bianca Guimaraes, partner and executive creative director at Mischief USA, talks about her career journey. "I chose advertising through a process of elimination," Guimaraes says, adding, "As we say at Mischief, the things we say 'yes' to shape us but the things we say 'no' to define us." Full Story: [Muse by Clio]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Deutsch NY cuts staff by 19% following PNC loss]( Deutsch New York is laying off 41 employees at the end of the year, an estimated 19% of its staff, according to sources and a WARN notice filed with the New York State Department of Labor. "Guided by the economic realities and in response to the loss of PNC Bank this summer, we needed to adjust accordingly by restructuring and right-sizing the agency," the agency stated. Full Story: [Ad Age (tiered subscription model)]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Creative leadership overhauled at McCann]( Ad Age (tiered subscription model) (10/5) [] - [MullenLowe keeps $454M military recruitment account]( Ad Age (tiered subscription model) (10/5) [] Media & Technology Trends [] [How tech will propel video marketing]( Advancements in AI, machine learning and immersive augmented and virtual reality will drive video marketing shifts, such as content that adapts in real time to consumer behavior and enables virtual engagement and social commerce, says Hasan Saleem, DSS MEDIA. Forbes Agency Council members predict eight other changes, including the rise of deepfake branded ads, AI-generated content creators and "adaptive videos where viewers can virtually 'try' products in real time." Full Story: [Forbes (tiered subscription model)]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Team Leadership Certification]( Empowering agency managers to LEAD, RETAIN and GROW high-performing teams using a humanistic approach. The [4A's Team Leadership Certification]( is rooted in positive psychology research and helps managers move beyond tactical management and become true people leaders. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] SmartBrief will not publish Monday, Oct. 9 In observance of Columbus Day and Indigenous Peoples Day in the US, SmartBrief will not publish Monday, Oct. 9. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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