Mojo Supermarket turns a vape into a "Toxic Therapist"

Anomaly, Don Julio show "A Love Letter to Mexico" | Madwell, Visible, Jason Alexander define no "yada yada" | Mojo Supermarket turns a vape into a "Toxic Therapist" Created for {EMAIL} | [Web Version]( October 5, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Anomaly, Don Julio show "A Love Letter to Mexico"]( [Anomaly, Don Julio show "A Love Letter to Mexico"]( (Don Julio Tequila/YouTube) Anomaly New York teamed with Mexican creatives on a global "Por Amor" campaign for Tequila Don Julio that includes a 60-second "A Love Letter to Mexico" spot showcasing Mexican culture. The push celebrates Mexican creativity and is rolling out initially in the US, Canada and Mexico across digital, social, paid media, events and out of home. Full Story: [Muse by Clio]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Madwell, Visible, Jason Alexander define no "yada yada"]( [Madwell, Visible, Jason Alexander define no "yada yada"]( (Visible/YouTube) Madwell and Verizon's Visible are calling out Metro by T-Mobile's "Nada Yada Yada" campaign with a 30-second spot starring Jason Alexander talking to "Other Guys Wireless" executives, schooling them in what no "yada yada" actually means -- no hidden fees and a transparent service. The push is running across TV, online video, digital and paid social. Full Story: [MediaPost Communications (free registration)]( (10/4), [Ad Age (tiered subscription model)]( (10/4), [Muse by Clio]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mojo Supermarket turns a vape into a "Toxic Therapist"]( [Mojo Supermarket turns a vape into a "Toxic Therapist"]( (TruthOrange/YouTube) Mojo Supermarket created a public service announcement campaign for Truth Initiative that turns an animated vape pen into a "Toxic Therapist," voiced by comedian Chris Parnell. Spots highlight the sleeplessness and anxiety that can result from vape use and are targeting young people through collaborations with mental health influencers and a "toxic therapy" Snapchat lens. Full Story: [Ad Age (tiered subscription model)]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why creation, not consumption, is the future of ESG]( [Why creation, not consumption, is the future of ESG]( (Pixabay) To unleash the real power of environmental, social and governance efforts, marketers must think of people not as consumers but as creators to communicate the regeneration, conservation and sustainable growth that comes from their spending decisions, writes Jennifer Billiot Garrett, vice president and director of brand strategy at Doe Anderson. "When purchasing power is directed toward replenishing natural resources rather than depleting them, the act of buying something becomes a collective investment in a future we want to live in," Billiot Garrett writes. Full Story: [SmartBrief/Marketing]( (10/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Initiative's Dimitri Maex on trends, growth]( Dimitri Maex, global CEO of IPG Mediabrands' Initiative, talks about the agency's reorganization to cater to "fame and flow" and finding the sweet spot between organic growth and pitching. Maex also discusses how the agency is using generative AI and explores media trends. 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Full Story: [Ad Age (tiered subscription model)]( (10/4), [MediaPost Communications (free registration)]( (10/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Starcom unveils its first brand refresh]( MediaPost Communications (free registration) (10/4) [] - [Critical Mass wins media AOR in Americas for BMW]( MediaPost Communications (free registration) (10/4) [] Media & Technology Trends [] [X's share of US social ad spending plummets to 5%]( The share of US social media ad spending on the X social platform, formerly known as Twitter, has dropped every month since Elon Musk assumed control, down from 12% of social ad share to 5%, per Guideline data. TikTok's share of social spending jumped from 4% to 14% between 2020 and 2023, while Facebook decreased from 63% to 60% and Snap, Pinterest and Reddit remained steady. 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