W+K, Ancestry show "It's a Family Thing"

Mischief, Lewinsky say "Stand Up To Yourself" | Arnold, Aura, Robert Downey Jr. ask "What Are The Odds?" | W+K, Ancestry show "It's a Family Thing" Created for {EMAIL} | [Web Version]( October 4, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mischief, Lewinsky say "Stand Up To Yourself"]( [Mischief, Lewinsky say "Stand Up To Yourself"]( (Stand Up To Yourself/YouTube) Mischief @ No Fixed Address created a "Stand Up To Yourself" public service announcement for Monica Lewinsky's anti-bullying efforts, which is timed for National Bullying Prevention Month. The two-minute spot shows people getting emotional as they say hurtful, insulting things to someone else, before it's revealed that their words are ones they've said only to themselves. Full Story: [The Drum (free registration)]( (10/3), [ShootOnline (free content)]( (10/3), [Ad Age (tiered subscription model)]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Digital Engagement Benchmarks Report How engaging is your B2B marketing? Understand the current state of digital engagement based on thousands of digital experiences created and delivered by leading B2B brands to millions of attendees across the globe in 2022. [Download the report.]( ADVERTISEMENT: [] Creative [] [Arnold, Aura, Robert Downey Jr. ask "What Are The Odds?"]( [Arnold, Aura, Robert Downey Jr. ask "What Are The Odds?"]( (Aura/YouTube) Arnold Worldwide created a "What Are the Odds?" spot for Aura that stars Robert Downey Jr., who urges people not to worry about unlikely disasters -- like killer clowns or plane crashes -- but to protect themselves instead from a much more possible threat, online crime. The brand also released an AI-powered chatbot and free resources on its website to help consumers tackle online crime. Full Story: [Muse by Clio]( (10/3), [Ad Age (tiered subscription model)]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Ancestry show "It's a Family Thing"]( [W+K, Ancestry show "It's a Family Thing"]( (Ancestry/YouTube) Wieden+Kennedy Portland created an "It's a Family Thing" campaign for Ancestry, which features an anthem 30-second spot urging people to use the brand to discover, preserve and continue shaping their family's story. Three additional ads delve into the stories of three families, including the Hughes, a Black family from Illinois [continuing their cowboy heritage](. Full Story: [Adweek]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( News. Without motives. "I stopped watching the news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try. Finally, Walter Cronkite-style reporting!" [Join for free today](. ADVERTISEMENT: [] Agency Insider [] [Creative directors give their verdicts on generative AI]( Creative directors share their thoughts on artwork generated by AI, including Definition Group's Dionysis Livanis who is dubious, stating, "Most generative AI enthusiasts are non-creatives who think they found a way to produce content quickly and cheaply." The Romans' Dan Roberts is more optimistic, saying, "AI doesn't replace the artist; it's the ultimate wingman. It hands you the palette; you're the maestro." Full Story: [The Drum (free registration)]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How Alma championed the NFL's Tom Flores]( [How Alma championed the NFL's Tom Flores]( "The Iceman’s Hall Of Fame Case" from January 2021 (Coors Light/YouTube) Gabriel Ferrer, executive creative director at Alma, writes about why he's proud of the agency's campaign for Coors Light to show why Tom Flores, the NFL's first Latino head coach and quarterback, should be in the Pro Football Hall of Fame (which did vote him in afterwards). "We asked ourselves how could we ethically even do an idea for Hispanic football fans if one of the Hispanic pioneers of the game wasn't even being recognized?" Ferrer writes. 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Full Story: [Adweek]( (10/3), [Adweek]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Website referral traffic from Facebook, X plummets]( Facebook users have been clicking on approximately 80% fewer referral links to news websites since September 2020 and X (formerly known as Twitter) activity is down 60%, per Axios analysis of Similarweb data, while Meta says that views of posts with links also has dropped dramatically in the past two years. Social Media Today's Andrew Hutchinson writes that brands may want to reconsider their social strategies to drive referrals for subscribers and other objectives. Full Story: [Social Media Today]( (10/3), [Axios]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Media Essentials: From Chaos to Clarity]( The [Media Essentials certificate program]( provides foundational knowledge for new and non-media advertising professionals on a broad range of media subjects. 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