4A's, ANA team to urge national data privacy legislation

{NAME}& shows how Gaia Herbs does it "The Right Way" | Arts & Letters takes HubSpot to NFL Sunday Ticket | Red Tettemer O'Connell touts The Philadelphia Inquirer Created for {EMAIL} | [Web Version]( October 3, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [{NAME}& shows how Gaia Herbs does it "The Right Way"]( {NAME}& created a campaign for Gaia Herbs, anchored by a 60-second spot starring two of the company's employees, who quirkily show the brand's approach to doing things "The Right Way." The push also stars the pair in a series of 15-second spots, while a separate campaign stars Gisele Bundchen. Full Story: [Ad Age (tiered subscription model)]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Digital Engagement Benchmarks Report How engaging is your B2B marketing? Understand the current state of digital engagement based on thousands of digital experiences created and delivered by leading B2B brands to millions of attendees across the globe in 2022. [Download the report.]( ADVERTISEMENT: [] Creative [] [Arts & Letters takes HubSpot to NFL Sunday Ticket]( [Arts & Letters takes HubSpot to NFL Sunday Ticket]( (HubSpot/YouTube) Arts & Letters Creative's campaign for HubSpot is running during YouTube's NFL Sunday Ticket and across linear TV, as well TikTok, via a DraftKings integration and out of home at stadiums. The push includes 30-, 15- and 6-second ads that tout the brand's Sales Hub tools. Full Story: [MediaPost Communications (free registration)]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Red Tettemer O'Connell touts The Philadelphia Inquirer]( [Red Tettemer O'Connell touts The Philadelphia Inquirer]( (Philadelphia Inquirer/Instagram) Red Tettemer O'Connell created a campaign for The Philadelphia Inquirer that plays on the idea of unsubscribing from stereotypes of the city, with copy such as "Unsubscribe from 'Did you eat?' Subscribe to 'Jeet?' " Accompanying the copy are variations of The Inquirer's iconic "I" that reflect the city's culture, and the push is running out of home and paid digital. Full Story: [Adweek]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Hill Holliday's Peter Nicholson: Value older creatives]( Peter Nicholson, chief creative officer at Hill Holliday, urges agencies to place more value on the experience and wisdom of creative leaders over the age of 50. "Creativity is always changing. It needs a guide with an abundance of wisdom to ensure its power runs through everyone's blood in the agency," Nicholson writes. Full Story: [Ad Age (tiered subscription model)]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VaynerMedia's Rob Lenois reflects on his career]( Rob Lenois, chief creative officer at VaynerMedia, talks about how he got his start in advertising and his favorite projects from his career, including "Holiday Parties" for Heineken while at D'Arcy New York. "That was the beginning of me seeing that I could make amazing things and there were clients out there that were into them. It was a bit of an eye-opener," Lenois says. Full Story: [The Drum (free registration)]( (10/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Orchard wins creative for Quilted Northern]( Orchard won creative agency of record for Quilted Northern following a competitive review. "We loved this pitch. It felt like a partnership from day one," said Laura Janness, founder and chief strategy officer at Orchard. Full Story: [Adweek]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Adweek reveals 5 finalists for Multicultural Agency of the Year]( Adweek (10/2) [] - [Suhaila Hobba departs Amazon to return to OMD]( MediaPost Communications (free registration) (10/2) [] Media & Technology Trends [] [Dentsu develops contextual CTV ad tool]( Dentsu Contextual Intelligence for CTV uses keywords to target ads and boost brand safety without relying on cookies or personal identifiers. The agency developed Contextual Intelligence, which it's first introducing for smaller companies on the supply side, in partnership with iris.tv and GumGum. Full Story: [Ad Age (tiered subscription model)]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's, ANA team to urge national data privacy legislation]( The 4A's and Association of National Advertisers joined to create the Responsible Privacy in Advertising Initiative, which aims to persuade lawmakers to replace state privacy laws with national regulation and will introduce an updated self-regulatory code for the industry in the first quarter. "We worry that, if we don't get to federal data privacy legislation, we're in big trouble," said Marla Kaplowitz, president and CEO of the 4A's. Full Story: [MediaPost Communications (free registration)]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Google & 4A's Partner Summit: Bring a client!]( [Google & 4A's Partner Summit: Bring a client!]( (4A's/Google) Agency account managers, mid-level strategists and media planners -- [join Google product experts and 4A's leadership]( on Oct. 11 for an afternoon of learning and networking, exclusively for 4A's members at Google's NYC Office, 315 Hudson St. This free event will cover the latest on Privacy & Measurement, AI, Holiday Prep and Creativity -- all content designed to help your agencies stay ahead of the curve. You're welcome to invite a client to attend as well. [Register now and share this page]( with the client you'd like to invite. Lunch provided! [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I live in fear of being a contented passenger. I'd rather get parts I can't play. [Michael Gambon](, actor 1940-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036