RPA shows Honda "Keep Dreaming" for new Prologue

RPA shows Honda "Keep Dreaming" for new Prologue | W+K Portland debuts a "human tape measure" for Allstate | Maximum Effort, State Farm parody Taylor-Travis moment Created for {EMAIL} | [Web Version]( October 2, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [RPA shows Honda "Keep Dreaming" for new Prologue]( [RPA shows Honda "Keep Dreaming" for new Prologue]( 60-second "Keep Dreaming" spot (Honda/YouTube) RPA is touting Honda's first mainstream electric vehicle, the Prologue, with a new "Power of Dreams" campaign running across linear and streaming TV, with an emphasis on sports programming, and out of home content including "Wall of Dreams" murals in New York City and Los Angeles. An anthem 60-second "Keep Dreaming" spot, narrated by John Cena, shows the automaker's efforts to lower emissions over the decades and innovations to come. Full Story: [Ad Age (tiered subscription model)]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Digital Engagement Benchmarks Report How engaging is your B2B marketing? Understand the current state of digital engagement based on thousands of digital experiences created and delivered by leading B2B brands to millions of attendees across the globe in 2022. [Download the report.]( ADVERTISEMENT: [] Creative [] [W+K Portland debuts a "human tape measure" for Allstate]( [W+K Portland debuts a "human tape measure" for Allstate]( (Allstate/YouTube) Wieden+Kennedy Portland's debut campaign for Allstate features three spots, including the 30-second "Not Going To Fit." The ad compares the brand to people who "just know" things, like the "human tape measure," a woman who can tell simply by looking that things aren't going to fit, such as a turkey in an oven or a box into the trunk of a car. Full Story: [ShootOnline (free content)]( (9/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Maximum Effort, State Farm parody Taylor-Travis moment]( [Maximum Effort, State Farm parody Taylor-Travis moment]( (Jake from State Farm/Instagram) Maximum Effort played on the viral moment Taylor Swift went to one of Travis Kelce's games, by pairing [State Farm's Jake with Travis Kelce's mom, Donna](, as they watched her other son, Jason, play for the Philadelphia Eagles. The stunt also re-created the moment Swift walked through the players' tunnel with Travis, but this time with Jake and Jason. Full Story: [Ad Age (tiered subscription model)]( (10/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Alma's Angela Rodriguez on breaking cultural ground]( Angela Rodriguez, senior vice president, head of strategy at Alma, writes about how the agency's Culture Lab has resulted in groundbreaking Hispanic campaigns. "Have you ever had someone's eyes well with tears as they tell you that your work made them feel seen and understood?" Rodriguez asks, adding, "That's what I'm most proud to play a part in." Full Story: [Ad Age (tiered subscription model)]( (10/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy honors the people who shaped its 75 years]( [Ogilvy honors the people who shaped its 75 years]( (Ogilvy/YouTube) Ogilvy has been celebrating its 75th anniversary with a "Reunion of Giants" series of global events to bring together current and past talent and clients who shaped its history, and created a short film honoring David Ogilvy's legacy. "We want this moment to not only be a celebration of our company's achievements but also a celebration of the remarkable individuals who have contributed to Ogilvy's success over the years," said Devika Bulchandani, global CEO of Ogilvy. 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