Agency execs on how they're using generative AI

BBDO, Sandy Hook tap comedians for "Just Joking" | IPG agencies tap Ice-T to personify the flu | 3 agencies showcase the Lexus 2024 TX Created for {EMAIL} | [Web Version]( September 28, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO, Sandy Hook tap comedians for "Just Joking"]( [BBDO, Sandy Hook tap comedians for "Just Joking"]( (Sandy Hook Promise/YouTube) BBDO New York created a two-minute "Just Joking" spot for Sandy Hook Promise that shows a host of comedians performing stand-up, seemingly interspersing their sets with threats about gun violence. "These are all real threats made by school shooters. But everyone thought they were joking," reads copy in the ad. Full Story: [Muse by Clio]( (9/27), [Ad Age (tiered subscription model)]( (9/27), [Adweek]( (9/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [IPG agencies tap Ice-T to personify the flu]( [IPG agencies tap Ice-T to personify the flu]( (The Season/YouTube) Flu vaccine brand Sanofi unveiled a movie-trailer-style spot, "The Season," which is voiced by Ice-T, who personifies the flu, warning, "Get ready for me." The push, created with IPG agencies McCann Worldgroup, Resolute Digital, Weber Shandwick and R&CPMK, includes Spanish-language content, influencer collaborations and content on Ice-T's social accounts. Full Story: [Campaign US (tiered subscription model)/PRWeek US]( (9/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [3 agencies showcase the Lexus 2024 TX]( [3 agencies showcase the Lexus 2024 TX]( "Roads Best Traveled" spot, created for Lexus by Walton Isaacson (Lexus/YouTube) Lexus is touting the spaciousness of its 2024 TX SUV with a family-focused campaign featuring eight TV spots, supported by print, digital, paid social, programmatic and partnerships including the Billboard Music Awards. Four of the spots were created by Team One and two each are from Walton Isaacson (focusing on Black and Hispanic families) and IW Group (focusing on Asian families). Full Story: [MediaPost Communications (free registration)]( (9/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs on how they're using generative AI]( Leaders from Media.Monks, PMG and Momentum discuss how their agencies are using generative AI, such as mining real-time data to inform content and improving workflows when responding to client briefs. "We look at generative AI as a force multiplier in terms of our ability to react and respond to client needs," says Momentum's Jason Snyder. Full Story: [Adweek]( (9/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Get raw for more effective agency-client collaboration]( The walls have to come down to make virtual and in-person meetings between agencies and clients effective, with both sides prepared to speak up, question, argue and truly collaborate, M.T. Fletcher writes. "[A]gencies, stop wondering and start asking. Insist that clients of every rank stay on camera, and set an expectation that gut reactions are not only welcome but necessary," Fletcher advises. Full Story: [Ad Age (tiered subscription model)]( (9/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [ABM in the World of AI: Priorities for 2024]( - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [How Buyer-Level Intent Data Reveals Who is Ready to Buy]( - [State of B2B Marketing for Global Tech]( [] Agency News [] [OMG wins bulk of Uber's global media]( Omnicom Media Group won the majority of Uber's global media business, replacing GroupM's Mediacom, which, as EssenceMediacom, retains the brand's Asia Pacific account. "As Uber continues to reimagine the way the world moves for the better, OMG has a unique opportunity to partner with them in reimagining the way they engage with their riders, users and earners," says OMG CEO Florian Adamski. Full Story: [Ad Age (tiered subscription model)]( (9/27), [MediaPost Communications (free registration)]( (9/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Amazon ad practices scrutinized in antitrust lawsuit]( The Federal Trade Commission and 17 states filed a lawsuit accusing Amazon of "monopolistic practices" that stifle competition, damage platform experience by replacing relevant organic search with paid ads and of "deliberately increasing junk ads that worsen search quality." Amazon General Counsel David Zapolsky said in a statement that the FTC's complaint is "wrong on the facts and the law." Full Story: [Digiday (tiered subscription model)]( (9/27), [CNBC]( (9/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Supporting employee growth]( Dedicated to supporting agency professionals, the [4A's Learning Institute]( offers an ever-growing library of live workshops, certificate programs and on-demand courses. Stretching across every aspect of the industry and every role, the Learning Institute has something to help every agency professional grow. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I think that now we need a simplification, something cleaner, with neither exaggerations nor repressions. [Giorgio Armani](, fashion designer [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036