Huge's Simian on how to counter generative AI's biases

Coomer takes a "Joy Ride" through Kentucky | BBH USA, Hot Wheels say, "Challenge Accepted" | TBWA\Chiat\Day taps Hollywood horror for Jack in the Box Created for {EMAIL} | [Web Version]( September 26, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Coomer takes a "Joy Ride" through Kentucky]( [Coomer takes a "Joy Ride" through Kentucky]( (Kentucky's Bluegrass Region/YouTube) Coomer is encouraging people to take a "Joy Ride" through Kentucky as it showcases the state's experiences in a nostalgic two-minute spot featuring American Pickers host Mike Wolfe and his partner, model Leticia Cline. The push for the Kentucky Tourism, Arts and Heritage Cabinet is running across connected TV and digital, and includes vintage-style travel posters. Full Story: [Adweek]( (9/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [BBH USA, Hot Wheels say, "Challenge Accepted"]( [BBH USA, Hot Wheels say, "Challenge Accepted"]( (Mattel/YouTube) BBH USA created a "Challenge Accepted" campaign for Mattel's Hot Wheels, which is running across social media, YouTube and digital. A 30-second "Try, Fail, Repeat, Grow" shows a young boy taking the lessons he's learned from playing with his Hot Wheels track to the skate park. Full Story: [Marketing Dive]( (9/25), [MediaPost Communications (free registration)]( (9/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day taps Hollywood horror for Jack in the Box]( [TBWA\Chiat\Day taps Hollywood horror for Jack in the Box]( 30-second spot for Jack in the Box's Angry Monster Tacos (Jack in the Box/YouTube) TBWA\Chiat\Day Los Angeles and Small Girls PR enlisted the help of four Hollywood horror writers for a Halloween campaign touting Jack in the Box's Angry Monster Tacos, which includes an eight-minute film. The short movie will be released Oct. 13 on YouTube and Bloody Disgusting, while 30-second spots will air exclusively on Hulu with 15-second ads running across linear and streaming TV. Full Story: [Ad Age (tiered subscription model)]( (9/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4 Steps to Prove Value of Media Spend Is your measurement strategy ready for the cookieless world of digital advertising? Be ready for today and tomorrow's media landscape in four steps — get Measurement Tactics for a Cookieless World. [Download now](. ADVERTISEMENT: [] Agency Insider [] [DDB's Phoebe Chan talks favorite work]( Phoebe Chan, creative director at DDB Hong Kong, talks about creative inspirations and favorite work. Chan explains why she's proud of "Seabed" for Greenpeace and why she admires Diesel's "Enjoy Before Returning." Full Story: [Muse by Clio]( (9/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Huge's Simian on how to counter generative AI's biases]( Generative AI threatens to worsen the misrepresentation of Hispanic culture in advertising, which is why agencies must include Latinos in creative strategy and execution, and train creatives to identify and understand generative AI's biases, writes Jose Simian, content strategist at Huge. "We all will need to learn to use these tools the right way by developing culture-aware prompts and socializing them across our organizations," Simian writes. Full Story: [Ad Age (tiered subscription model)]( (9/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Don't miss the chance to go deeper on AI at SmartBrief's AI Impact summit]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Known named media AOR for The CW]( Known was named media agency of record by The CW as the network introduces live sports and seeks to broaden its appeal. "I was looking for an agency that was scrappy and entrepreneurial, just like us, and who had strong data-driven marketing and analytics capabilities," says Chris Spadaccini, chief marketing officer for The CW. Full Story: [Ad Age (tiered subscription model)]( (9/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [More full-funnel options offers pros and cons]( Social and digital platforms are expanding their ad offerings to give brands more full-funnel options and earn a larger share of ad budgets while providing consumer data that could shield them from privacy regulations. Fitzco Head of Media Claire Russell says this approach can yield more unified consumer views, connected creative and improved measurement, but cautions that brands will have "less control" as ad money is consolidated among fewer media options. Full Story: [Modern Retail (tiered subscription model)]( (9/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Business Intelligence & Insights team]( The [4A’s Business Intelligence and Insights]( team is filled with industry veterans and subject matter expertise providing content, community and consulting. The team delivers essential benchmark and survey data, custom research projects and best practices for every discipline including Finance, Operations, New Business, Client Leadership and Strategy providing your agency with the tools to succeed. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Without desire there is no life. Everything will stand still. Become emptiness. [Gita Mehta](, writer, documentary filmmaker 1943-2023 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036