David Miami, Google tell Apple to #GetTheMessage

David Miami, Google tell Apple to #GetTheMessage | 72andSunny, Kenan Thompson find any car on Autotrader | Saatchi & Saatchi, Snyder's debut pretzel steins Created for {EMAIL} | [Web Version]( September 25, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [David Miami, Google tell Apple to #GetTheMessage]( [David Miami, Google tell Apple to #GetTheMessage]( (Android/YouTube) David Miami is parodying Apple advertising for Google with a "Meet iPager" spot that highlights how Apple's outdated texting technology results in a 1990s-style messaging experience when connecting with Android users. The push is running across out of home, online video and social media, urging consumers to tell Apple to #GetTheMessage. Full Story: [Ad Age (tiered subscription model)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [72andSunny, Kenan Thompson find any car on Autotrader]( [72andSunny, Kenan Thompson find any car on Autotrader]( (Autotrader/YouTube) 72andSunny New York tapped Kenan Thompson to tell drivers, "If You See a Car, Find It on Autotrader," in a campaign running across TV, digital and social, including Q&A sessions with the comedian. One 30-second spot shows Thompson in a range of new and used cars, demonstrating how Autotrader can help drivers find any car model they've seen in movies or TV shows. Full Story: [MediaPost Communications (free registration)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Saatchi & Saatchi, Snyder's debut pretzel steins]( [Saatchi & Saatchi, Snyder's debut pretzel steins]( (Snyder's of Hanover/Facebook) Saatchi & Saatchi Los Angeles is celebrating Oktoberfest for Snyder's of Hanover with a twist on the beer festival's steinholding contest -- giving consumers the chance to test their strength using two 2-foot-tall pretzel steins. Messaging across TikTok, Meta and Instagram encourages people to visit a dedicated site for the chance to win a Pretzelholding Starter Pack, which includes the steins, Snyder's Oktoberfest Rings, robes and a championship belt. Full Story: [Ad Age (tiered subscription model)]( (9/22), [MediaPost Communications (free registration)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4 Steps to Prove Value of Media Spend Is your measurement strategy ready for the cookieless world of digital advertising? Be ready for today and tomorrow's media landscape in four steps — get Measurement Tactics for a Cookieless World. [Download now](. ADVERTISEMENT: [] Agency Insider [] [Wunderman Thompson's Tom Murphy talks favorite work]( Tom Murphy, chief creative officer of Wunderman Thompson North America, talks about creative inspirations and favorite work. Murphy explains why working with Wes Anderson for Sony "was a dream come true," why he was inspired by Wieden + Kennedy's original Miller High Life campaign and why he admired Apple's "Escape from the Office." Full Story: [Muse by Clio]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are honoring Hispanic Heritage Month]( Agency leaders share how they're supporting and celebrating Hispanic Heritage Month 2023. David & Goliath's David Angelo explains how employees are sharing their stories via a "[Heritage Lesson](" Instagram series and TBWA\Chiat\Day New York's Gabriel Ornelas and Kevin Flores talk about how the agency is "focused on empowerment and furthering the discussion on how to represent the collection of backgrounds, dialects and nationalities we represent." Full Story: [The Drum (free registration)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [RTO+P, MRM Media hired by Sparkling Ice]( Red Tettemer O'Connell + Partners was selected as agency of record by Sparkling Ice, while MRM Media will handle the brand's media account. "This strategic alliance signifies a pivotal moment for our brand, and we eagerly anticipate the innovative content and activations Sparkling Ice will introduce in the near future," said Sarah Gustat, executive vice president of marketing for the brand's parent company, Talking Rain Beverage. Full Story: [MediaPost Communications (free registration)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Some marketers question Google's admitted ad inflation]( Some advertising executives say Google is inflating ad auction prices much higher than the 5% to 10% estimation made by Vice President and General Manager of Ads Jerry Dischler during a federal antitrust trial. Iris Vice President of Media Christine Yang says the number can top 100%, adding, "[Google] claiming 5% is a more conservative number to make it sound like the natural ebb and flow of a marketplace." 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