How agencies are digging into AI

Mischief, FanDuel keep that winning feeling going | Grey takes you to utopia for Boost Infinite | Droga5, Lego show how playing can be a superpower Created for {EMAIL} | [Web Version]( September 22, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mischief, FanDuel keep that winning feeling going]( Mischief, FanDuel keep that winning feeling going (FanDuel Group/PRNewswire) FanDuel Casino has expanded its "Winning Is Undefeated" campaign created by Mischief @ No Fixed Address with several spots that rank the best feelings in the world. Winning, of course, is the top feeling, but the rest of the ads feature faux feelings such as "saving a kid from a well ... 59 years later." Ads will run in select markets, with media including TV, programmatic video, YouTube and social. Full Story: [Muse by Clio]( (9/21), [Adweek]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( News. Without motives. Sick of the news? Join the other 2.8 million Americans and sign up for 1440 for free today. The #1 daily newsletter for unbiased reporting. [Sign up now](. ADVERTISEMENT: [] Creative [] [Grey takes you to utopia for Boost Infinite]( [Grey takes you to utopia for Boost Infinite]( (Boost Infinite/YouTube) Grey New York's first work for Boost Infinite conjures up a "Wireless Utopia" depicted by a fantasy garden that Grey Group's Brent Singer says demonstrates the brand's plan "where there are no sacrifices and no tradeoffs." The campaign, focused first on the iPhone 15, debuted during Thursday Night Football and will continue through winter, with different versions of utopia to depict the brand's value proposition. Full Story: [Adweek]( (9/21), [Ad Age (tiered subscription model)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, Lego show how playing can be a superpower]( [Droga5, Lego show how playing can be a superpower]( (Lego/YouTube) Droga5 Dublin and Lego's in-house team Our Lego Agency created a 5-minute video starring actor Jane Lynch as a supposed corporate supervillain that shows children playing in an office setting. Part of a global "Play Is Your Superpower" campaign, the video has a twist at the end, and OLA head Nicole Taylor says the push "shows the difference play can make to the world as the children rebuild it for the better." Full Story: [Muse by Clio]( (9/21), [The Drum (free registration)]( (9/21), [Adweek]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Future-Proofing Your Measurement Strategy Is your measurement strategy ready for the cookieless world of digital advertising? Be ready for today and tomorrow's media landscape in four steps — get Measurement Tactics for a Cookieless World. [Download now](. ADVERTISEMENT: [] Agency Insider [] [Suaste: Multicultural influences add nuance, emotion to ads]( Personal touches help ads connect to customers "in a deeper place," and experts in multicultural marketing provide vital insights about those elements, writes fluent360 Chief Creative Officer Jose Suaste. Suaste's US Army "First Steps" spots portray people from various backgrounds, which "leads to the belief that anyone can belong, that anyone can succeed," he writes. Full Story: [Ad Age (tiered subscription model)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are digging into AI]( [How agencies are digging into AI]( (Pixabay) Omnicom, Oliver Agency and Dentsu have developed steering groups or think tanks focused on AI, a trend most agencies have joined. The agencies bring together people from different departments to discuss developments, policies and strategy regarding the new technology, with Omnicom Group's Paolo Yuvienco noting, "Diverse thinking is required if you think AI is going to disrupt all areas of business." Full Story: [Ad Age (tiered subscription model)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [ABM in the World of AI: Priorities for 2024]( - [2023 State of B2B Content Consumption and Demand Report for Marketers]( - [How Buyer-Level Intent Data Reveals Who is Ready to Buy]( - [State of B2B Marketing for Global Tech]( [] Agency News [] [IPG Mediabrands consolidates data, tech units]( IPG Mediabrands created a new end-to-end data and technology development unit under its data management Kinesso brand that folds in its Reprise search and social services and Matterkind programmatic data practice. "We're trying to reduce the amount of seams and complexity to become more client-focused so that we are delivering value to clients," said Jarrod Martin, who heads the new unit. Full Story: [MediaPost Communications (free registration)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Wavemaker is tops for H1 new business among global media agency networks]( MediaPost Communications (free registration) (9/21) [] - [VMLY&R, BBDO, McCann among shortlisted agencies for Campaign US BIG Awards]( Campaign US (tiered subscription model) (9/21) [] Media & Technology Trends [] [Generative AI Dream Screen coming to YouTube]( YouTube will roll out Dream Screen for Shorts, a generative AI tool that enables videos and background images to be created via a prompt, to select creators this year, with broader availability in 2024. YouTube will introduce more AI tools in Creator Music and YouTube Studio next year as it positions itself to compete with Instagram and TikTok. Full Story: [TechCrunch (tiered subscription model)]( (9/21), [CNET]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Team Leadership Certification]( Empowering agency managers to LEAD, RETAIN and GROW high-performing teams using a humanistic approach. The [4A's Team Leadership Certification]( is rooted in positive psychology research and helps managers move beyond tactical management and become true people leaders. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] Correction Singer J Balvin's name was misspelled in a summary in the previous issue of 4A's SmartBrief. SmartBrief regrets the error. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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