Focus on hotel visitor perspective drives FerebeeLane

Ogilvy, The Community, R/GA push iPhone 15 for Verizon | Facial hair stars in Party Land spot for Every Man Jack | d exposito & Partners video anchors Smithsonian exhibit Created for {EMAIL} | [Web Version]( September 21, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Ogilvy, The Community, R/GA push iPhone 15 for Verizon]( [Ogilvy, The Community, R/GA push iPhone 15 for Verizon]( (Verizon/YouTube) Ogilvy and The Community are telling how Verizon customers can get free iPhone 15s from the carrier in English and Spanish spots that star Jason Bateman, Sean Hayes and J Blavin. The push touts Verizon's myPlan and follows an augmented reality game developed by R/GA -- called Catch My iPhone -- [starring J Blavin]( as part of an iPhone 15 Pro giveaway. Full Story: [The Drum (free registration)]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( News. Without Motives. That's 1440 Tired of getting your news from opinionated, biased news sources? Skip the opinions and get just the facts in a single, daily briefing. Find topics on politics, business, science, sports, culture, and more. [Join 1440 now!]( ADVERTISEMENT: [] Creative [] [Facial hair stars in Party Land spot for Every Man Jack]( [Facial hair stars in Party Land spot for Every Man Jack]( (Every Man Jack/YouTube) Party Land wrote original music in its debut campaign for Every Man Jack that features a band of bearded musicians using their facial hair as instruments and singing about the product. The 45-second spot is timed to coincide with the brand's new Small Batch Beard Collection, and the push will run across connected and linear TV, search, social and digital media. Full Story: [Muse by Clio]( (9/20), [Ad Age (tiered subscription model)]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [d exposito & Partners video anchors Smithsonian exhibit]( [d exposito & Partners video anchors Smithsonian exhibit]( (The New American Agency/YouTube) Daisy Exposito-Ulla, president and CEO of d exposito & Partners, visited the Smithsonian National Museum of American History's exhibit "De ultima hora: Latinas Report Breaking News" and urged multicultural marketers to see the influences of Spanish-language media. Exposito-Ulla's firm contributed a tribute video to anchor the exhibit, which runs through May 2025. Full Story: [HispanicAd]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Madonna Badger on how women are changing the industry]( Madonna Badger, founder and CEO of Badger Agency, created the 2016 #WomenNotObjects campaign and helped launch the 2018 "Face Anything" campaign for Olay, and continues to push for gender equity in the advertising space. In this interview, Badger discusses how the last six years have seen great strides in the industry, with less objectification in ads and women reframing their "anxieties" for good. Full Story: [Ad Age (tiered subscription model)]( (9/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Focus on hotel visitor perspective drives FerebeeLane]( FerebeeLane, a 35-person agency based in Greenville, S.C., has been integral in helping hotels such as Canoe Place Inn & Cottages in Hampton Bays, N.Y., adopt the visitor perspective from the earliest planning stages and often stays on in a traditional media and creative capacity. The agency helps properties figure out their identities then incorporates elements as granular as employee uniforms and as broad as architectural themes. Full Story: [Ad Age (tiered subscription model)]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [BBH USA hires two from Fig for C-suite positions]( BBH USA's Black Sheep agency has hired Samantha Deevy as its first chief strategy officer and Lindsey McNabb Hover as its first chief marketing officer to strengthen its use of Publicis' data arm Epsilon PeopleCloud. Both leaders come from independent creative agency Fig and their experience with AI, data and insights will help BBH USA enhance its agency brand ahead of its 25-year anniversary in the US market this fall. Full Story: [Adweek]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Nielsen rivals win JIC conditional ad currency approval]( Comscore, iSpot and VideoAmp have earned Joint Industry Committee conditional ad currency certification and have begun data evaluation, with full two-year certification likely to occur early next year for companies that pass. OpenAP, owned by several top media companies, is managing the JIC certification process, which is seen as a challenge to Nielsen. Full Story: [Next TV/Broadcasting+Cable]( (9/20), [Marketing Dive]( (9/20), [Adweek]( (9/20), [Ad Age (tiered subscription model)]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [4A's Research: An extension of your team]( The [4A's Research]( team provides real-time, customized research and intelligence for agencies pursuing new business, insights on categories and knowledge on evolving trends. The 4A's research team brings human capital and leading tools to keep agencies informed and up-to-speed. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] My aim was for truer democracy, equality, inclusion. 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