Gallegos, Superette woo Spanish-speakers for DoorDash

Mischief says Peet's is "Coffee for Coffee People" | Gallegos, Superette woo Spanish-speakers for DoorDash | Ryan Reynolds blasts pumpkin spice in Aviation Gin ad Created for {EMAIL} | [Web Version]( September 19, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief says Peet's is "Coffee for Coffee People"]( [Mischief says Peet's is "Coffee for Coffee People"]( (Peet's Coffee/YouTube) Mischief @ No Fixed Address created a "Coffee for Coffee People" campaign for Peet's that pokes fun at the trend to make coffee taste anything but coffee, and is initially running in four markets across Amazon, Hulu, Instagram, Pinterest, Spotify, TikTok, YouTube and out of home. One 30-second spot shows a mom drive into a Peet's warehouse and ask for an outrageously elaborate order, which doesn't seem to contain coffee at all. Full Story: [MediaPost Communications (free registration)]( (9/18), [Ad Age (tiered subscription model)]( (9/18), [Marketing Dive]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( News. Without Motives. That's 1440 Tired of getting your news from opinionated, biased news sources? Skip the opinions and get just the facts in a single, daily briefing. Find topics on politics, business, science, sports, culture, and more. [Join 1440 now!]( ADVERTISEMENT: [] Creative [] [Gallegos, Superette woo Spanish-speakers for DoorDash]( Gallegos United and Superette created an "Everyone knows, you should too," campaign for DoorDash, which features spots in English and Spanish as the company seeks to hire more delivery drivers who speak Spanish. The push, running across paid social and streaming platforms, features a 30-second spot showing Irene wonder how her neighbors are managing to afford certain things as they are seen by viewers making DoorDash deliveries. Full Story: [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ryan Reynolds blasts pumpkin spice in Aviation Gin ad]( [Ryan Reynolds blasts pumpkin spice in Aviation Gin ad]( (Ryan Reynolds/Instagram) Maximum Effort created a 90-second spot to celebrate Negroni Week for Aviation American Gin, which stars Ryan Reynolds, who mixes the cocktail while getting sidetracked by a completely different issue. Reynolds gets increasingly irate about America's fall obsession with pumpkin spice, with "bleeps" replacing his voice as his language heats up. Full Story: [Muse by Clio]( (9/18), [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [No Fixed Address' Alexis Bronstorph talks favorite work]( Alexis Bronstorph, co-chief creative officer at No Fixed Address, talks about creative inspirations and favorite work. Bronstorph explains why "The Unignorable Tower" for United Way was one of her favorite creative projects and how she was inspired by Droga5's "After Hours Athlete" for Puma. Full Story: [Muse by Clio]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Exec: How Ulta, Mediahub commit to diversity]( Ulta Beauty's commitment to diversity, innovation and culture -- backed by $25 million in media spending -- has fostered strong creative work, Mediahub New York executive Alejandro Clabiorne writes. Clabiorne discusses how Ulta and Mediahub have collaborated on inclusive media plans, with an emphasis on the Hispanic community, that have yielded sales and traffic increases. 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Full Story: [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Pernod Ricard awards creative AOR to Argonaut for Codigo 1530]( MediaPost Communications (free registration) (9/18) [] - [Wunderman Thompson's Reveal detects emotional reactions to ads]( Campaign US (tiered subscription model) (9/18) [] Media & Technology Trends [] [Q2 ad sales surpass expectations, per Magna]( Second-quarter US ad sales surpassed expectations, growing 4.4% year-over-year, and were propelled primarily by digital video, search and social media spending, Magna reports. The IPG Mediabrands agency now expects 5.2% overall growth for 2023 and 5.6% for 2024 (excluding cyclical events such as the presidential election), boosted by slowing inflation and other economic indicators. 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