Ad Age's 40 Under 40 honorees are ...

Havas Chicago creates "11 Minutes Funeral Home" | Johannes Leonardo honors Adidas' Originals | Gigil NY gets "mixed up" for Soho film fest Created for {EMAIL} | [Web Version]( September 18, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Havas Chicago creates "11 Minutes Funeral Home"]( Havas Chicago creates "11 Minutes Funeral Home" (Havas Chicago/PRNewswire) Havas Chicago spotlighted last week's National Suicide Prevention Week with an "11 Minutes Funeral Home" in its lobby -- reflecting that every 11 minutes in the US, a person dies from suicide. "Mental health conversations should emerge from the shadows," said Myra Nussbaum, president and chief creative officer, adding, "Start the conversation, extend your support, and together, we can make a difference." Full Story: [MediaPost Communications (free registration)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Johannes Leonardo honors Adidas' Originals]( [Johannes Leonardo honors Adidas' Originals]( "Samba" (Adidas/YouTube) Johannes Leonardo is celebrating Adidas' Originals with a trio of spots, each focusing on one shoe from the lineup and showcasing its history across the decades. The global campaign includes a series of celebrity portraits photographed by Chadwick Taylor and carries the tagline, "We gave the world an original. You gave us a thousand back." Full Story: [Campaign US (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Gigil NY gets "mixed up" for Soho film fest]( [Gigil NY gets "mixed up" for Soho film fest]( (SOHO International Film Festival NYC/Facebook) Gigil New York is touting the 2023 Soho International Film Festival with a quirky 60-second spot showing a woman experiencing some bizarre physical effects as she watches the festival's lineup. The ad ends with the copy, "Get your senses mixed up with our mix of movies." Full Story: [Ad Age (tiered subscription model)]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [It's time to treat the Hispanic market as mainstream]( Hispanics are the largest ethnic group in the US with enormous purchasing power -- a demographic that agencies and brands would be foolish to ignore, especially considering their cultural influence and high brand loyalty, writes Andy Checo, managing director of public relations and social media at d exposito & Partners. "It's time to recognize that the Hispanic market is not a niche; it's part of the new mainstream of America, and those who lead the way will write their own future of success," Checo writes. Full Story: [Campaign US (tiered subscription model)/PR Week US]( (9/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [CPB's Josh Braithwaite talks favorite work]( Josh Braithwaite, chief creative officer of Crispin Porter + Bogusky North America, talks about creative inspirations and favorite work. Braithwaite explains why the global repositioning of Adidas was one of his favorite projects and why he's proud of CPB's recent work for Dropbox and Buchanan's. Full Story: [Muse by Clio]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Ad Age's 40 Under 40 honorees are ...]( Ad Age revealed its 2023 40 Under 40 honorees, spotlighting rising stars in the marketing world, including agency executives. Among the agency honorees are Walton Isaacson's Sean Pitts, UM's Amie Owen, Mindshare's Rachel Lowenstein, Highdive's Chad Broude, Rethink's Geoff Baillie, Group Black's Ashley Banks, Bickerstaff.111's Ilia Anufrienko and The Bold Group's Abeer Alessa. Full Story: [Ad Age (tiered subscription model)]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [LinkedIn users report more time on platform]( LinkedIn users report more time on platform (SOPA Images/Getty Images) Prevalent shifts among social platforms include 43% of LinkedIn users spending "way more" time on the platform amid increased content sharing and a possible X migration, per SocialMedia Today polls. Also, Instagram use overshadows TikTok, LinkedIn and Twitter, which "could be viewed as an endorsement of Instagram's replication efforts" and Reels' effect on "keeping at least some user groups aligned with [the platform], instead of spending more time on TikTok," writes Andrew Hutchinson. Full Story: [Social Media Today]( (9/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Agency fundamentals: What every new pro should know]( The [4A's Agency Fundamentals]( course helps agencies onboard professionals who are new to the industry. Designed by the 4A's Learning Institute, this self-paced certificate program helps new agency professionals establish a strong foundational knowledge of the advertising industry and provides the context and content they need to succeed and evolve. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Dentsu Creative offers creatives "The Artificial Client"]( Ad Age (tiered subscription model) [] - [Duncan Channon exposes "Big Tobacco's Fantasyland"]( Muse by Clio [] - [GS&P, Critical Mass unveil car for "Driving While Black"]( Muse by Clio [] - [TBWA\MAL shoots Olivia Rodrigo's music video on iPhone]( Muse by Clio [] - [Erich and Kallman kick off "Thursday Night Football"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Don't worry about what everybody else is doing. That's not only not going to get you anywhere, but it's also going to set you back. [Carmen Gimenez](, poet, writer, editor National Hispanic Heritage Month is Sept. 15 to Oct. 15 [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, a division of Future US LLC © Full 7th Floor, 130 West 42nd Street, New York, NY, 10036