News from McCann, W+K, Media.Monks

Mischief shows how Tubi "Just Keeps Going" | Anomaly urges NFL fans to "Follow The Captain" | Dentsu, BBBSA show "It Takes Little to be Big" Created for {EMAIL} | [Web Version]( September 15, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Mischief shows how Tubi "Just Keeps Going"]( [Mischief shows how Tubi "Just Keeps Going"]( "Lifeguard" (Tubi/YouTube) Mischief @ No Fixed Address showcases how Tubi's content "Just Keeps Going" with a series of quirky spots where laughter, a lifeguard's abs, a dancer's arms and a boat stretch indefinitely. The ads end with the copy, "Find your rabbit hole," extending the brand's Super Bowl theme, and the push includes NFL-themed spots and out-of-home messaging. Full Story: [Ad Age (tiered subscription model)]( (9/14), [Muse by Clio]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The benefits of shelf-stable milk Shelf-stable milk offers unparalleled benefits to school nutrition professionals as they face new challenges. [Download our whitepaper]( to see how utilizing shelf-stable milk can help school districts realize efficiencies, streamline operations and plan for the future. ADVERTISEMENT: [] Creative [] [Anomaly urges NFL fans to "Follow The Captain"]( [Anomaly urges NFL fans to "Follow The Captain"]( (Captain Morgan USA/YouTube) Anomaly is asking NFL fans to "Follow The Captain" with a campaign for Captain Morgan starring former player Victor Cruz, rapper Amine and pop star Bebe Rexha. The push features clues sprinkled across social and out of home venues that unlock prizes such as a Super Bowl trip, tickets to concerts and access to exclusive events. Full Story: [Ad Age (tiered subscription model)]( (9/14), [MediaPost Communications (free registration)]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu, BBBSA show "It Takes Little to be Big"]( [Dentsu, BBBSA show "It Takes Little to be Big"]( (Big Brothers Big Sisters of America/YouTube) Dentsu Creative, with Ghanaian-American director and photographer Joshua Kissi, created a "It Takes Little to be Big" campaign for Big Brothers Big Sisters America, which is running nationally across TV, social, digital, radio and out of home. An anthem 60-second spot shows how small moments of mentorship positively affect children's lives and the push also includes a "Never Let You Down" track by Aloe Blacc. Full Story: [Adweek]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Hearts & Science's Woubie Bekele on her career]( Woubie Bekele, associate media director at Hearts & Science, talks about how she got into advertising, how creativity is part of the media landscape and the importance of inclusion in media planning and buying. Bekele also offers advice to Black women entering advertising, stressing the positive effects of mentorship and joining networking groups. Full Story: [Muse by Clio]( (9/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy's Liz Taylor talks consistent creative]( Liz Taylor, global chief creative officer at Ogilvy, talks about her role as chair of judges for the 2024 Campaign BIG Global Awards. "I want to see incredible, consistent, ground-breaking work from anywhere in the world," Taylor says, adding, "Consistency is something that we don't always celebrate in our industry -- because it's really hard." Full Story: [Campaign US (tiered subscription model)]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [McCann named global brand lead for IKEA]( McCann was named lead agency for global brand marketing by IKEA and the account will be led by the shop's Madrid office. Future creative is expected to debut in spring next year, and McCann global CEO Daryl Lee says, "IKEA's vision to create a better everyday life for the many people, based on universal truths, is perfectly aligned with our global philosophy of 'Truth well told.' " Full Story: [Campaign US (tiered subscription model)]( (9/14), [Ad Age (tiered subscription model)]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [W+K reorganizes leadership in Portland and NYC]( Adweek (9/14) [] - [Media.Monks unveils new unit, Experience.Monks]( Ad Age (tiered subscription model) (9/14) [] Media & Technology Trends [] [Report: Diverse media are aplenty but be cautious]( Marketers pledging to devote more media budget to websites and apps operated by LGBTQ+ and other underrepresented owners should find ample quality inventory via programmatic systems -- but also should work with trusted partners to avoid lists that omit or miscategorize diverse-owned media and other pitfalls, per Jounce Media research. Horizon Media's Karina Dobarro says while diverse media buying is on the rise, "only a handful of brands are really making meaningful investments." Full Story: [The Wall Street Journal]( (9/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] 4A's News [] [Redefining the future of advertising talent]( 4A's and Catalyte have [partnered to create]( a more diverse, dynamic and inclusive advertising industry. Catalyte's end-to-end, AI-driven, re-skilling program makes significant strides to eliminate hiring bias and creates opportunities based on aptitude, regardless of background or education, providing a highly-skilled and de-risked hiring process for agencies. [Learn more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Who Said It? The sooner you learn that life is not fair, the better off you'll be. 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