Duncan Channon exposes "Big Tobacco's Fantasyland"

Duncan Channon exposes "Big Tobacco's Fantasyland" | Gus, Back Market take on Apple with "Let Them Buy New" | Highdive, Jeep drive Derek Jeter home to his family Created for {EMAIL} | [Web Version]( September 13, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Duncan Channon exposes "Big Tobacco's Fantasyland"]( [Duncan Channon exposes "Big Tobacco's Fantasyland"]( (Undo/YouTube) Duncan Channon created a "Big Tobacco's Fantasyland" campaign for the California Tobacco Prevention Program that's running statewide across TV and out of home, exposing the myth that vaping is a harmless alternative to smoking. The multilingual campaign incorporates people of color and members of the LGBTQIA+ community -- groups the tobacco industry reportedly targets -- and includes cultural agency partners Acento Advertising Advertising and APartnership. Full Story: [Muse by Clio]( (9/12), [Ad Age (tiered subscription model)]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( 4 Steps to Prove Value of Media Spend Is your measurement strategy ready for the cookieless world of digital advertising? Be ready for today and tomorrow's media landscape in four steps — get Measurement Tactics for a Cookieless World. [Download now](. ADVERTISEMENT: [] Creative [] [Gus, Back Market take on Apple with "Let Them Buy New"]( [Gus, Back Market take on Apple with "Let Them Buy New"]( (Black Market/YouTube) Gus parodies the excitement around new Apple product drops in a "Let Them Buy New" campaign for Back Market, which touts the brand's refurbished products to the more cost-conscious, sustainability-aware consumer. The campaign, shot by Mike Diva, is running globally across digital and out of home. Full Story: [Muse by Clio]( (9/12), [Adweek]( (9/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Highdive, Jeep drive Derek Jeter home to his family]( [Highdive, Jeep drive Derek Jeter home to his family]( (Wagoneer/YouTube) Highdive's 30-second "Drove All Night" spot for Jeep features Derek Jeter, who drives through the night in the Grand Wagoneer L after his flight is canceled to get home to wife Hannah and their children. The push is running across TV, digital and social. Full Story: [Adweek]( (9/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why Black leadership efforts at agencies are slow]( Of the 71 agencies that signed up in 2020 to Three's a Crowd's pledge to increase Black leadership to 13%, just 22 remained part of the initiative. After three years, the average of Black leadership is only 6.5% among the current group, though that is up on 2020's average of 3%. Reonna Johnson, TAC cofounder and senior vice president of partnership at Deutsch L.A., talks about how limited recruitment and promotion opportunities have hampered progress and offers advice to agencies on how to boost momentum. Full Story: [Adweek]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Weber Shandwick's Louis Massaia talks favorite work]( Louis Massaia, chief creative officer of North America Healthcare at Weber Shandwick, talks about creative inspirations and favorite work. Massaia explains why "Reverse the Silence" is one of his favorite creative projects and why he admired "The Lamh Project." Full Story: [Muse by Clio]( (9/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft PowerPoint: 25 Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [Alison Clark joins Marcus Thomas as chief client officer]( Marcus Thomas hired industry veteran Alison Clark as chief client officer to take over in the role from agency partner Mark Bachmann, who will remain at the agency to provide senior counsel. "Alison, a collaborator to her core, believes in leading with cultivated insights and creativity to help brands thrive within culture," Bachmann says. Full Story: [Adweek]( (9/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Tom diSapia named new CSO at GroupM's Mindshare]( MediaPost Communications (free registration) (9/12) [] - [Tara Lawall departs Droga5 to join Rethink NY as ECD]( Ad Age (tiered subscription model) (9/12) [] Media & Technology Trends [] [Influencer marketing spend poised to top $34B]( Influencer marketing spend poised to top $34B (Ivan Samkov/Pexels) Spending on influencer marketing is on pace to increase 16.9% globally this year and top $34 billion, with the US accounting for more than $26 billion and 17.6% growth, according to PQ Media. The growth will primarily be fueled by macro and microinfluencers touting brands across multiple social platforms that are heavily weighted toward younger consumers and entertainment, fashion and sports. 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