Dentsu Creative offers creatives "The Artificial Client"

Arts & Letters, ESPN say, "Ready. Check. Football." | Fallon follows a Big Game Burger Trail for Arby's | Dentsu Creative offers creatives "The Artificial Client" Created for {EMAIL} | [Web Version]( September 12, 2023 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arts & Letters, ESPN say, "Ready. Check. Football."]( [Arts & Letters, ESPN say, "Ready. Check. Football."]( (ESPN Marketing/YouTube) Arts & Letters Creative Co. and ESPN are celebrating the return of Monday Night Football with a 60-second "Ready. Check. Football." spot that features fans, coaches and players. The ad shows people getting ready for the season, from finding their favorite jersey to choosing the name for their fantasy football team. Full Story: [Muse by Clio]( (9/11), [Ad Age (tiered subscription model)]( (9/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Fallon follows a Big Game Burger Trail for Arby's]( [Fallon follows a Big Game Burger Trail for Arby's]( (Arby's/Facebook) Fallon is giving fans the chance for an early taste of Arby's new Big Game Burger by inviting them to a "Hike-Thru experience." A Big Game Burger Trail map outlines a 4.1-mile path in the Colorado Rockies, where, at a summit of 10,731-feet, fans can sample the new elk, ground beef and venison burger. Full Story: [Ad Age (tiered subscription model)]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu Creative offers creatives "The Artificial Client"]( [Dentsu Creative offers creatives "The Artificial Client"]( (Dentsu Creative Amsterdam/YouTube) Dentsu Creative used AI to enable creatives to test their ideas via "The Artificial Client," a tool that delivers feedback based on three personas: the "Idealistic Dreamer," "Ruthless Critic" and "Confused Creative." A short film shows each AI persona being interviewed, offering words of wisdom to creatives. Full Story: [Ad Age (tiered subscription model)]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Huge's Katie Klumper: 5 ways to get the most from CMOs]( Katie Klumper, global client president at Huge and founder and CEO of Black Glass, offers five tips to agency executives for getting the best from meetings with chief marketing officers, including providing materials in advance and respecting their busy schedules. "For your next meeting, get straight to the point; focus on the core of your ask or discussion," Klumper advises. Full Story: [Ad Age (tiered subscription model)]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency execs look back on 9/11]( Agency execs look back on 9/11 (Anadolu Agency/Getty Images) On the 22nd anniversary of 9/11, Campaign US spoke with current and former agency executives on how leadership changed after the event. Executives say they spent the days after helping others, committed to rebuilding and recovery and focused on human connection. Edelman President and CEO Richard Edelman say his firm's involvement in the 9/11 Memorial was the "most powerful example of giving back to the community, to tell the story of the awful day as one of resilience, hope and humanity at its best." Full Story: [Campaign US (tiered subscription model)]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K Portland's Azsa West talks favorite work]( Azsa West, chief creative officer at Wieden+Kennedy Portland, talks about creative inspirations and favorite work. West says "Baseball is Something Else" is the recent project she's most proud of and The New York Times' "Life Right Now" is one of the campaigns that has inspired her. Full Story: [Muse by Clio]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Newbies Guide to Internet Marketing]( - [Apache Kafka Essentials Cheatsheet]( - [12 Ways to Approach the Cybersecurity Skills Gap Challenge in 2023]( - [Data Center Acronyms Cheat Sheet]( - [ITPro Today's 2023 Salary Survey Report]( [] Agency News [] [McCann Content Studio consolidates social marketing]( McCann has combined its social and influencer services into one global hub -- McCann Content Studios -- led by Amit Sutha as president and global chief client officer, Monica Tailor as chief social marketing officer and Crystal Malachias as global head of influencer marketing. McCann Worldgroup global CEO Daryl Lee says the new hub "will provide our clients with a way to participate in the creator economy and co-create with them without losing their brand's unique perspective and social voice, getting the best of both worlds." Full Story: [Marketing Dive]( (9/11), [Campaign US (tiered subscription model)]( (9/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [YouTube's AI tool helps to improve video performance]( YouTube advertisers can now use an AI-powered creative guidance tool that checks marketers' videos and offers tips to improve their performance, focusing on brand logo visibility, aspect ratio, voiceover quality and duration. The AI tool, located within Google Ads' Recommendations and Video Analytics sections, was trained on the platform's ABCDs of creative best practices, an acronym that covers attention, branding, connection and direction. 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